發(fā)布時間：2018-05-29 03:47

  本文選題：交易成本 + 茶葉　； 參考：《福建茶葉》2017年07期

【摘要】：從交易成本的視角研究和探討了傳統(tǒng)交易模式和電子商務(wù)交易模式對茶葉交易成本的影響并進行了對比分析,從中可以發(fā)現(xiàn)茶葉交易電子商務(wù)化運營已經(jīng)成為了時代發(fā)展的客觀要求和必然趨向,本文在對交易成本和茶葉經(jīng)營模式轉(zhuǎn)變進行探討的基礎(chǔ)上,從交易成本的視角分析了茶葉電子商務(wù)運營的策略,考慮到茶葉企業(yè)的實際情況和發(fā)展的多樣性,就其實施電子商務(wù)運營的步驟從三個階段進行了分析,并給出了每個階段的具體實現(xiàn)目標(biāo),就模式選擇上從B2B、B2C、C2C三個方面進行了分析,對每種模式的特點、適應(yīng)對象進行了探討,希望能夠為茶葉電子商務(wù)運營的開展提供幫助。
[Abstract]:From the perspective of transaction cost, this paper studies and discusses the influence of traditional transaction mode and electronic commerce transaction mode on tea transaction cost and makes a comparative analysis. It can be found that the e-commerce operation of tea trade has become the objective requirement and inevitable trend of the development of the times. This paper analyzes the strategy of tea e-commerce operation from the perspective of transaction cost, considering the actual situation and diversity of development of tea enterprises, and analyzes the steps of its implementation of e-commerce operation from three stages. The concrete realization goal of each stage is given, the mode selection is analyzed from three aspects of B2BX B2CU C2C, the characteristics of each mode and the suitable object are discussed, in the hope of providing help for the development of tea E-commerce operation.
【作者單位】： 綿陽職業(yè)技術(shù)學(xué)院;
【分類號】：F426.82;F724.6

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本文編號：1949364