發(fā)布時間：2018-07-10 09:36

  本文選題：管理學研究者 + 客戶迷失　； 參考：《管理學報》2009年12期

【摘要】：管理學研究者應認清自己的客戶是誰,為客戶創(chuàng)造價值。管理學研究者的客戶有同行客戶和實踐客戶2類,對管理學研究成果評價的優(yōu)先次序依次是:實踐客戶、同行客戶、專業(yè)機構(gòu)。典型的客戶迷失有拋棄客戶型、客戶倒置型、兩頭踏空型3種。管理學界3種迷失都相當嚴重,這加劇了管理學脫離實踐和學術(shù)不端兩大問題。解決客戶迷失問題的出路是,認清研究成果的價值排序,改革學術(shù)評價體系,不再片面強調(diào)刊物等級指標,而是以"使用者、讀者、引用者"為核心,按照研究者的自我定位分類進行評價。
[Abstract]:Management researchers should recognize who their clients are and create value for them. There are two types of clients of management researchers: peer customers and practice customers. The priority of evaluation of management research results is: practice customers, peer customers, professional institutions. Typical customers lost have abandoned customer type, customer inverted type, two-end trod empty type 3 kinds. The three kinds of loss in management field are quite serious, which exacerbates the two major problems of management deviating from practice and academic misconduct. The solution to the problem of customer loss is to recognize the value ranking of research results, to reform the academic evaluation system, and not to emphasize the publication rating index, but to take "users, readers, citations" as the core. The evaluation was conducted according to the self-positioning classification of the researchers.
【作者單位】： 上海大學管理學院;上海大學經(jīng)濟學院;
【分類號】：C93
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本文編號：2112964