發(fā)布時間：2018-02-27 01:30

  本文關(guān)鍵詞： 產(chǎn)品族架構(gòu) 影響因素 規(guī)模優(yōu)勢 定制化優(yōu)勢 關(guān)聯(lián)影響　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：產(chǎn)品族架構(gòu)是產(chǎn)品族開發(fā)中的前端環(huán)節(jié)，與產(chǎn)品族開發(fā)過程的其他環(huán)節(jié)聯(lián)系緊密。產(chǎn)品族的競爭優(yōu)勢是產(chǎn)品族在市場上運營效果的體現(xiàn)。產(chǎn)品族架構(gòu)對產(chǎn)品族的成功開發(fā)和產(chǎn)品族競爭優(yōu)勢的創(chuàng)造和保持有重要影響。 首先，本文在以往文獻的基礎(chǔ)上，通過研究產(chǎn)品族開發(fā)的過程提出了產(chǎn)品族架構(gòu)的縱向?qū)哟谓Y(jié)構(gòu)。產(chǎn)品族架構(gòu)包括三個層次：產(chǎn)品平臺、產(chǎn)品線、定制產(chǎn)品。產(chǎn)品平臺層次的架構(gòu)負責(zé)為產(chǎn)品族提供技術(shù)和模塊支持；產(chǎn)品線層次的架構(gòu)為產(chǎn)品族提供規(guī)劃和定位，生成產(chǎn)品族主結(jié)構(gòu)；定制產(chǎn)品架構(gòu)是在產(chǎn)品族主結(jié)構(gòu)的基礎(chǔ)上為每一個產(chǎn)品定制化的架構(gòu)，為開發(fā)產(chǎn)品實例提供參考。 其次，本文分析了影響產(chǎn)品族架構(gòu)的內(nèi)外部因素：市場、供應(yīng)鏈、企業(yè)技術(shù)能力和企業(yè)制造能力。這些因素會影響產(chǎn)品族架構(gòu)的建立、也會通過產(chǎn)品族架構(gòu)對產(chǎn)品族的競爭優(yōu)勢產(chǎn)生間接的影響。 根據(jù)產(chǎn)品族大規(guī)模定制的生產(chǎn)方式，產(chǎn)品族的競爭優(yōu)勢可以分為兩部分：規(guī)模優(yōu)勢和定制化優(yōu)勢。研究發(fā)現(xiàn)，產(chǎn)品族架構(gòu)的每一個層次都對產(chǎn)品族的競爭優(yōu)勢有影響。產(chǎn)品族架構(gòu)的影響因素也通過產(chǎn)品族架構(gòu)對產(chǎn)品族的競爭優(yōu)勢產(chǎn)生影響。本文揭示了產(chǎn)品族架構(gòu)及影響因素對產(chǎn)品族的競爭優(yōu)勢的影響路徑。 最后，，本文以iPhone手機系列產(chǎn)品為研究對象，描述了iPhone的產(chǎn)品族架構(gòu)，分析了競爭優(yōu)勢，并解釋了產(chǎn)品族架構(gòu)和影響因素對產(chǎn)品族的競爭優(yōu)勢的作用。
[Abstract]:Product family architecture is the front-end link in product family development. The competitive advantage of the product family is the embodiment of the operation effect of the product family in the market. The structure of the product family has an important influence on the successful development of the product family and the creation and maintenance of the competitive advantage of the product family. First of all, based on the previous literatures, this paper puts forward the vertical hierarchy of product family architecture by studying the process of product family development. The product family architecture includes three levels: product platform, product line. Product platform level architecture is responsible for providing technology and module support for product family, product line level architecture provides planning and positioning for product family, and product family main structure is generated. Custom-made product architecture is a customized architecture for each product based on the main structure of the product family and provides a reference for the development of product examples. Secondly, this paper analyzes the internal and external factors that affect the product family structure: market, supply chain, enterprise technical capability and enterprise manufacturing ability. These factors will affect the establishment of product family architecture. It also has an indirect effect on the competitive advantage of the product family through the product family structure. According to the production mode of mass customization of product family, the competitive advantage of product family can be divided into two parts: scale advantage and customized advantage. Each level of product family structure has an influence on the competitive advantage of product family. The influencing factors of product family structure also influence the competitive advantage of product family through product family structure. This paper reveals the product family structure and its influence. The influence of factors on the competitive advantage of product family. Finally, taking iPhone mobile phone series as the research object, this paper describes the product family structure of iPhone, analyzes the competitive advantage, and explains the effect of product family structure and influencing factors on the competitive advantage of product family.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F273.2

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