發(fā)布時間：2018-03-12 15:25

  本文選題：流通渠道　切入點(diǎn)：物聯(lián)網(wǎng)　出處：《中南林業(yè)科技大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：河南省是我國重要的鮮活農(nóng)產(chǎn)品生產(chǎn)地,多種產(chǎn)品產(chǎn)量位居全國前列,而且其鮮活農(nóng)產(chǎn)品的出口貿(mào)易量在全國范圍內(nèi)占有很大份額。但是,隨著互聯(lián)網(wǎng)、物聯(lián)網(wǎng)等信息技術(shù)的迅猛發(fā)展和社會經(jīng)濟(jì)的不斷進(jìn)步,鮮活農(nóng)產(chǎn)品的消費(fèi)需求發(fā)生了很大變化,而且近年來不斷出現(xiàn)的食品質(zhì)量安全、農(nóng)產(chǎn)品價格高、農(nóng)產(chǎn)品的流通效率低等問題,對鮮活農(nóng)產(chǎn)品傳統(tǒng)流通模式提出了挑戰(zhàn),培育和創(chuàng)新鮮活農(nóng)產(chǎn)品流通渠道成了當(dāng)務(wù)之急。 本文首先對國內(nèi)外研究現(xiàn)狀和相關(guān)概念理論進(jìn)行了分析,其次應(yīng)用歷史分析法、對比分析法、相關(guān)文獻(xiàn)法等研究方法,分析總結(jié)出河南地區(qū)鮮活農(nóng)產(chǎn)品流通發(fā)展的主要模式,通過研究,憑借一般性分析和具體性分析,比較系統(tǒng)的闡述了當(dāng)前河南地區(qū)的鮮活農(nóng)產(chǎn)品流通渠道現(xiàn)狀,找出了當(dāng)前河南地區(qū)鮮活農(nóng)產(chǎn)品流通中存在的四大問題。根據(jù)農(nóng)產(chǎn)品供應(yīng)鏈管理理論和物聯(lián)網(wǎng)相關(guān)理論,將現(xiàn)代農(nóng)產(chǎn)品流通管理理念與物聯(lián)網(wǎng)技術(shù)結(jié)合研究,引入鮮活農(nóng)產(chǎn)品流通渠道物聯(lián)網(wǎng)結(jié)構(gòu)模式的新思路,構(gòu)建河南省鮮活農(nóng)產(chǎn)品基于物聯(lián)網(wǎng)條件下的流通渠道,并對其發(fā)展策略進(jìn)行闡述。將物聯(lián)網(wǎng)技術(shù)應(yīng)用于農(nóng)產(chǎn)品流通領(lǐng)域,可以很好地改善鮮活農(nóng)產(chǎn)品品質(zhì),解決流通環(huán)節(jié)中的農(nóng)產(chǎn)品質(zhì)量安全問題,提高鮮活農(nóng)產(chǎn)品的流通效率,同時掌握與提供更加及時、高效、準(zhǔn)確的農(nóng)產(chǎn)品流通信息服務(wù),降低市場主體之間的信息不對稱。 河南省鮮活農(nóng)產(chǎn)品流通渠道存在的四大問題是：物流設(shè)施現(xiàn)代化程度低；零售商和供應(yīng)商的關(guān)系存在失衡；鮮活農(nóng)產(chǎn)品安全監(jiān)測機(jī)制尚不健全；鮮活農(nóng)產(chǎn)品市場信息不對稱。針對這四大問題,通過對物聯(lián)網(wǎng)相關(guān)理論、農(nóng)產(chǎn)品物流信息網(wǎng)和農(nóng)產(chǎn)品供應(yīng)鏈管理理論的應(yīng)用和對國外流通渠道的成功經(jīng)驗借鑒,結(jié)合河南地區(qū)的實際情況,提出基于物聯(lián)網(wǎng)條件下河南省鮮活農(nóng)產(chǎn)品流通渠道的模式：第一,物聯(lián)網(wǎng)條件下的鮮活農(nóng)產(chǎn)品供銷大網(wǎng)絡(luò)構(gòu)建；第二,物聯(lián)網(wǎng)條件下的農(nóng)業(yè)生產(chǎn)信息監(jiān)測系統(tǒng)構(gòu)建；第三,物聯(lián)網(wǎng)條件下的鮮活農(nóng)產(chǎn)品安全檢測系統(tǒng)構(gòu)建；第四,物聯(lián)網(wǎng)條件下的鮮活農(nóng)產(chǎn)品物流信息網(wǎng)絡(luò)建設(shè)。
[Abstract]:Henan Province is an important production place of fresh agricultural products in China, and the output of many kinds of products ranks among the top in the country, and its export trade volume of fresh agricultural products occupies a large share in the whole country. However, with the Internet, With the rapid development of information technology, such as the Internet of things, and the continuous progress of social economy, the consumption demand for fresh agricultural products has changed greatly. Moreover, in recent years, food quality and safety have been constantly appearing, and the prices of agricultural products are high. The low circulation efficiency of agricultural products has challenged the traditional circulation mode of fresh agricultural products, and it is urgent to cultivate and innovate the circulation channels of fresh agricultural products. In this paper, the current situation of domestic and foreign research and related conceptual theories are analyzed, and then the main models of circulation and development of fresh agricultural products in Henan are analyzed and summarized by using historical analysis, comparative analysis, and related literature methods. Through research, with the help of general analysis and concrete analysis, this paper systematically expounds the current situation of circulation channels of fresh and live agricultural products in Henan. This paper finds out the four problems existing in the circulation of fresh agricultural products in Henan. According to the theory of supply chain management of agricultural products and the relevant theory of Internet of things, the paper combines the concept of modern agricultural product circulation management with the technology of Internet of things. This paper introduces a new way of thinking to construct the circulation channel of fresh agricultural products under the condition of Internet of things in Henan Province, and expatiates on its development strategy, and applies the technology of Internet of things to the field of circulation of agricultural products. It can improve the quality of fresh and live agricultural products, solve the quality and safety problems of agricultural products in circulation links, improve the circulation efficiency of fresh agricultural products, and at the same time master and provide more timely, efficient and accurate information services for the circulation of agricultural products. Reduce information asymmetry between market entities. There are four problems in the circulation channels of fresh agricultural products in Henan Province: the modernization of logistics facilities is low, the relationship between retailers and suppliers is out of balance, the safety monitoring mechanism of fresh agricultural products is not perfect; The market information of fresh agricultural products is asymmetric. In view of these four problems, through the application of the relevant theories of the Internet of things, the agricultural product logistics information network and the supply chain management theory of agricultural products, and the successful experience of foreign circulation channels, According to the actual situation in Henan province, this paper puts forward the circulation channel model of fresh agricultural products under the condition of Internet of things: first, the construction of large network of supply and marketing of fresh agricultural products under the condition of Internet of things; second, The construction of agricultural production information monitoring system under the condition of Internet of things; third, the construction of safety detection system of fresh agricultural products under the condition of Internet of things; 4th, the construction of logistics information network of fresh agricultural products under the condition of Internet of things.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP391.44;TN929.5;F326.6

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本文編號：1602157