發(fā)布時(shí)間：2018-05-25 02:41

  本文選題：商業(yè)銀行 + 市場細(xì)分�。� 參考：《金融論壇》2013年01期

【摘要】：本文采用調(diào)查問卷方法收集目標(biāo)市場客戶對國內(nèi)某商業(yè)銀行的忠誠度數(shù)據(jù),以客戶年齡為維度對銀行高端潛力客戶進(jìn)行細(xì)分研究。研究發(fā)現(xiàn):金融總資產(chǎn)和金融總負(fù)債并不能幫助銀行識別各年齡段的高端潛力客戶群的差異性;年齡組0(≤35歲)與組1(36~45歲)的客戶在總賬戶數(shù)和總產(chǎn)品種類上均沒有顯著差別,年齡組0和年齡組1的總賬戶數(shù)和總產(chǎn)品種類數(shù)均顯著少于年齡組2(≥46歲);年齡組0交易次數(shù)適中,與年齡組1、年齡組2的客戶差別不大;年齡組0的貢獻(xiàn)度和忠誠度均顯著低于組1和組2,而年齡組1的貢獻(xiàn)度和忠誠度與年齡組2沒有顯著差別。
[Abstract]:In this paper, the data of customer loyalty to a commercial bank in the target market is collected by questionnaire, and the customer age is taken as the dimension to study the segmentation of the high-end potential customers of the bank. The results show that: total financial assets and total financial liabilities can not help banks identify the differences of high-end potential customer groups of different age groups; There was no significant difference in total account number and total product type between age group 0 (鈮，

本文編號：1931740