發(fā)布時間：2018-03-08 03:11

  本文選題：制造企業(yè)　切入點：服務創(chuàng)新戰(zhàn)略　出處：《科研管理》2017年05期 　論文類型：期刊論文

【摘要】：服務創(chuàng)新已經(jīng)成為制造企業(yè)獲取競爭優(yōu)勢的一種有效戰(zhàn)略,但現(xiàn)有文獻對動態(tài)競爭環(huán)境下制造企業(yè)服務創(chuàng)新戰(zhàn)略對競爭優(yōu)勢的影響機理還缺乏深入探討。鑒于此,本文基于動態(tài)能力理論視角,選取247家中國制造企業(yè)為樣本,對動態(tài)環(huán)境下制造企業(yè)漸進式和突破式服務創(chuàng)新戰(zhàn)略對競爭優(yōu)勢的影響關系進行實證研究。研究結果表明:兩類服務創(chuàng)新戰(zhàn)略對競爭優(yōu)勢的市場績效和財務績效這兩個維度均具有直接正向影響;市場動態(tài)性越高,相比突破式服務創(chuàng)新戰(zhàn)略而言,制造企業(yè)漸進式服務創(chuàng)新戰(zhàn)略更有助于競爭優(yōu)勢(企業(yè)相對市場績效和財務績效)提升。競爭強度越大,相比漸進式服務創(chuàng)新戰(zhàn)略而言,制造企業(yè)突破式服務創(chuàng)新戰(zhàn)略越有助于競爭優(yōu)勢(企業(yè)相對市場績效和財務績效)提升。本研究結論對于現(xiàn)存文獻有著重要的理論貢獻,對于動態(tài)環(huán)境中的中國制造企業(yè)服務化有著直接和引申的管理啟示。
[Abstract]:Service innovation has become an effective strategy for manufacturing enterprises to gain competitive advantage. However, the existing literature has not deeply discussed the influence mechanism of service innovation strategy on competitive advantage in dynamic competitive environment. Based on the theory of dynamic capability, 247 Chinese manufacturing enterprises are selected as samples. This paper makes an empirical study on the influence of progressive and breakthrough service innovation strategies of manufacturing enterprises on competitive advantage in dynamic environment. The results show that the two types of service innovation strategies affect the market performance and financial performance of competitive advantage. Both dimensions have direct positive effects; The more dynamic the market, the more competitive advantage (relative market performance and financial performance) of manufacturing enterprises, compared with the breakthrough service innovation strategy, the greater the competition intensity. Compared with the incremental service innovation strategy, the breakthrough service innovation strategy of manufacturing enterprises is more conducive to the improvement of competitive advantage (relative market performance and financial performance of enterprises). It has direct and extended management enlightenment for Chinese manufacturing enterprises in dynamic environment.
【作者單位】： 浙江省工業(yè)和信息化研究院;華南理工大學工商管理學院;浙江大學管理學院;重慶工商大學管理學院;
【基金】：浙江省軟科學研究項目(項目編號2016C35017),起止日期:2016.01-2017.12 國家自然科學基金青年項目(項目編號:71502064),起止日期:2016-2018;國家自然科學基金青年項目(項目編號:71603033),起止日期:2017-2019 浙江省哲學社會科學研究基地規(guī)劃課題(項目編號15JDZS03YB),起止日期:2015-2018
【分類號】：F273.1;F425

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