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  本文選題：汽車內(nèi)飾　切入點：新產(chǎn)品開發(fā)　出處：《吉林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著國民生活水平的提高,人均收入的增加,國內(nèi)汽車市場也隨之走紅。從2007年年銷售889萬輛,到2012年的1900萬輛,汽車的產(chǎn)量直線增長。汽車銷量隨之攀升,也讓我們看到了同樣紅火的汽車內(nèi)飾生產(chǎn)行業(yè)。但仔細分析汽車產(chǎn)量的比例結(jié)構(gòu),不難發(fā)現(xiàn),90%的市場份額被國外合資品牌所占據(jù),自主品牌毫無競爭能力。汽車內(nèi)飾的生產(chǎn)與整車制造的比例相同,90%以上的市場份額被大型的跨國公司所占據(jù),國內(nèi)的生產(chǎn)企業(yè)只能在夾縫中尋求生存之道。 通過將大型的跨國企業(yè)與國內(nèi)的汽車內(nèi)飾生產(chǎn)企業(yè)進行對比后發(fā)現(xiàn),除了資金和技術(shù)的差距外,我國國內(nèi)的汽車內(nèi)飾生產(chǎn)企業(yè)缺少與整車廠同步開發(fā)的能力,其中最為重要的是內(nèi)飾新產(chǎn)品開發(fā)項目的管理能力低下。 本論文從項目范圍管理、項目時間管理、項目成本管理、項目質(zhì)量管理和項目風(fēng)險管理五個方面著手,通過實際案例的詳細分析,將國內(nèi)汽車內(nèi)飾生產(chǎn)企業(yè)JY公司與跨國大型汽車內(nèi)飾生產(chǎn)企業(yè)JC公司的項目管理流程進行對比研究,找出.JY公司新產(chǎn)品開發(fā)項目管理流程中存在的缺點與不足,并針對.JY公司項目管理中存在的不足之處逐一提出解決辦法,最終建立一套適合于.JY公司自身發(fā)展特點的汽車內(nèi)飾開發(fā)項目管理流程。 本研究主要從相關(guān)理論研究入手,首先介紹了新產(chǎn)品開發(fā)與項目管理的相關(guān)理論與意義。其次,對國內(nèi)外汽車內(nèi)飾開發(fā)項目管理的現(xiàn)狀進行了概述,并對本研究的研究對象——.JY公司的項目管理流程進行了詳細的分析。最后,對.JY公司現(xiàn)有內(nèi)飾產(chǎn)品開發(fā)項目管理流程中存在的問題提出解決方案,并結(jié)合lOS/TS16949標準與業(yè)務(wù)流程再造理論,為JY公司擬定一套全新的內(nèi)飾產(chǎn)品開發(fā)項目管理流程。 該流程不僅為JY公司提供了項目管理依據(jù),還將形成流程文件,并通過不斷持續(xù)的改進,及時調(diào)整流程中的不足之處,優(yōu)化流程。這一套新型內(nèi)飾產(chǎn)品開發(fā)項目管理流程將有效地提高JY公司的生產(chǎn)效率,增加公司的核心競爭力,使JY公司在眾多汽車內(nèi)飾生產(chǎn)企業(yè)中脫穎而出,為國內(nèi)汽車制造行業(yè)的發(fā)展提供一個嶄新的方向!
[Abstract]:With rising living standards and rising per capita income, the domestic auto market has also become popular. From 8.89 million cars sold in 2007 to 19 million in 2012, car production has skyrocketed. We have also seen the same thriving auto interior industry. But a careful analysis of the proportion of car output shows that 90% of the market share is occupied by foreign joint venture brands. Independent brands have no competitive power. More than 90% of the market share of auto interior decoration and vehicle manufacturing is occupied by large multinational companies, and domestic production enterprises can only find a way to survive in the gap. By comparing large multinational enterprises with domestic automobile interior decoration manufacturers, it is found that, in addition to the gap between capital and technology, domestic auto interior decoration manufacturers lack the ability to develop simultaneously with vehicle factories. One of the most important is the low management ability of the new product development project. This paper starts from five aspects: project scope management, project time management, project cost management, project quality management and project risk management. This paper compares the project management process of JY Company, a domestic automobile interior decoration manufacturer, with JC Company, a multinational large automobile interior manufacturer, and finds out the shortcomings and shortcomings in the new product development project management process of .JY Company. In view of the shortcomings of the project management of .JY company, the author puts forward the solution one by one, and finally establishes a set of management flow of automobile interior decoration development project which is suitable for the development characteristics of .JY company itself. This research mainly starts from the related theory research, first introduced the new product development and the project management correlation theory and the significance. Secondly, has carried on the summary to the domestic and foreign automobile interior decoration development project management present situation. The project management process of JY Company is analyzed in detail. Finally, the solutions to the problems existing in the existing project management process of JY Company are put forward. Combined with lOS/TS16949 standard and business process reengineering theory, a new set of internal decoration product development project management process is developed for JY Company. This process not only provides JY company with the basis of project management, but also forms process documents, and through continuous improvement, timely adjustment of deficiencies in the process, This new set of internal decoration product development project management process will effectively improve the production efficiency of JY company, increase the company's core competitiveness, make JY company stand out among many automobile interior decoration manufacturing enterprises, For the development of domestic auto manufacturing industry to provide a new direction!
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.471

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本文編號：1596184