發(fā)布時間：2018-01-07 07:14

  本文關(guān)鍵詞：PCYNMC客戶服務(wù)營銷策略研究　出處：《昆明理工大學》2015年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 客戶 服務(wù) 策略

【摘要】：近年來,我國社會經(jīng)濟快速發(fā)展,人民的生活水平也日益提高,客戶對服務(wù)的要求也在不斷地提高。隨著經(jīng)營規(guī)模不斷地發(fā)展,競爭日益激烈,服務(wù)的作用凸顯重要。當前,在市場經(jīng)濟條件下,服務(wù)營銷的觀念已經(jīng)逐漸被企業(yè)所重視。誰能為客戶提供優(yōu)質(zhì)服務(wù),誰就能贏得客戶,贏得市場。服務(wù)競爭正式適應(yīng)這一規(guī)律應(yīng)運而生的,它是對傳統(tǒng)的競爭模式的改革。本文通過p CYNM C公司服務(wù)營銷現(xiàn)狀的分析,結(jié)合4C服務(wù)營銷理論,針對目前營銷中存在的問題,通過客戶服務(wù)營銷目標定位、客戶細分和深度管理、一體化營銷、平臺化服務(wù),雙向溝通平臺五個方面的營銷策略,不斷提升公司服務(wù)水平和營銷能力,促進企業(yè)實現(xiàn)有質(zhì)量、有效益、可持續(xù)的發(fā)展。
[Abstract]:In recent years, with the rapid development of our social economy, the living standard of the people has been improved day by day, and the customer's demand for service has also been raised. With the continuous development of business scale, the competition is becoming more and more fierce. Service plays an important role. At present, under the condition of market economy, the concept of service marketing has been gradually attached importance to by enterprises. Who can provide quality services for customers, who can win customers. Win the market. The service competition formally adapts to this rule, it is the reform of the traditional competition mode. This paper analyzes the current situation of service marketing of p CYNM C company. Combined with 4C service marketing theory, in view of the current marketing problems, through customer service marketing target positioning, customer segmentation and depth management, integrated marketing, platform services. The marketing strategy in five aspects of the two-way communication platform promotes the service level and marketing ability of the company, and promotes the enterprise to realize the quality, benefit and sustainable development.
【學位授予單位】：昆明理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F274

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本文編號：1391510