發(fā)布時(shí)間：2018-01-07 20:25

  本文關(guān)鍵詞：國(guó)內(nèi)外ARCS模式在農(nóng)產(chǎn)品營(yíng)銷心理學(xué)課程教學(xué)中的應(yīng)用　出處：《世界農(nóng)業(yè)》2017年04期 　論文類型：期刊論文

  更多相關(guān)文章： ARCS 農(nóng)產(chǎn)品營(yíng)銷心理學(xué) 教學(xué)設(shè)計(jì)

【摘要】：當(dāng)今素質(zhì)教育日漸推崇,教學(xué)質(zhì)量問(wèn)題也備受關(guān)注,作為高校市場(chǎng)營(yíng)銷相關(guān)專業(yè)的必修課程,農(nóng)產(chǎn)品營(yíng)銷心理學(xué)課程教學(xué)質(zhì)量亟待提高。本文通過(guò)查閱文獻(xiàn),闡述了農(nóng)產(chǎn)品營(yíng)銷心理學(xué)課程教學(xué)目前存在觀念落后、課程內(nèi)容陳舊、教學(xué)模式單一和教學(xué)成效不顯著等問(wèn)題,在此基礎(chǔ)上,基于ARCS模式理論,提出了樹(shù)立創(chuàng)新教學(xué)觀念、改變傳統(tǒng)教學(xué)模式以及完善教學(xué)質(zhì)量評(píng)價(jià)體系等策略,以期在農(nóng)產(chǎn)品營(yíng)銷心理學(xué)教學(xué)過(guò)程中達(dá)到培養(yǎng)學(xué)生學(xué)習(xí)興趣,提高教師教學(xué)水平和學(xué)生學(xué)習(xí)滿意度的教學(xué)目標(biāo)。
[Abstract]:The quality of education is respected, the quality of teaching is also of concern, as the marketing related professional required courses, agricultural products marketing psychology course teaching quality needs to be improved. In this paper, through literature, expounds the course of agricultural products marketing psychology teaching present backward ideas, curriculum content is obsolete, the result of single teaching mode and teaching not obviously, on this basis, the ARCS model is set up based on the theory of innovation teaching concept, change the traditional teaching mode and improve teaching quality evaluation system of strategy, in order to cultivate students' learning interest in agricultural products marketing psychology in the process of teaching, improve the teaching level of teachers and students' learning satisfaction of teaching objectives.

【作者單位】： 重慶工業(yè)職業(yè)技術(shù)學(xué)院;
【基金】：2014年重慶市重大課題“ARCS模式在營(yíng)銷專業(yè)中的應(yīng)用研究——以營(yíng)銷心理學(xué)課程為例”(項(xiàng)目編號(hào):141017)
【分類號(hào)】：F313.7-4;G712
【正文快照】： 農(nóng)產(chǎn)品營(yíng)銷心理學(xué)(The Marketing Psychologyof Agricultural Products)是心理學(xué)一般原理在農(nóng)產(chǎn)品營(yíng)銷活動(dòng)中的延伸和應(yīng)用,是一門在農(nóng)產(chǎn)品銷售中應(yīng)用性和實(shí)踐性很強(qiáng)的課程。作為高校市場(chǎng)營(yíng)銷相關(guān)專業(yè)的必修課程,如何被學(xué)生在課堂上高效地學(xué)習(xí),并進(jìn)一步在實(shí)際當(dāng)中被有效地運(yùn)用,

【相似文獻(xiàn)】

相關(guān)重要報(bào)紙文章 前1條

1 浙訊;浙江經(jīng)貿(mào)職業(yè)技術(shù)學(xué)院 專為農(nóng)村培養(yǎng)“社官”[N];中華合作時(shí)報(bào);2011年

，

本文編號(hào)：1394104