發(fā)布時(shí)間：2018-01-08 11:35

  本文關(guān)鍵詞：小米公司成本領(lǐng)先戰(zhàn)略的研究　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 小米公司 成本領(lǐng)先戰(zhàn)略 五力模型分析 SWOT分析 價(jià)值鏈分析

【摘要】：隨著科學(xué)技術(shù)水平的不斷發(fā)展,互聯(lián)網(wǎng)的興起,智能手機(jī)迅猛發(fā)展,逐漸成了手機(jī)市場(chǎng)的霸主。各大手機(jī)品牌不斷地提高產(chǎn)品研發(fā)力度和更新產(chǎn)品,新的手機(jī)品牌也以其低廉的價(jià)格涌入市場(chǎng),參與到競(jìng)爭(zhēng)之中來。這就使得智能手機(jī)市場(chǎng)的競(jìng)爭(zhēng)越來越激烈。如何搶占市場(chǎng)份額,在眾多競(jìng)爭(zhēng)者中脫穎而出,這是小米目前需要解決的問題。但近年來,為了搶占智能手機(jī)這個(gè)巨大的市場(chǎng),小米的模仿者和追隨者層出不窮,許多傳統(tǒng)手機(jī)企業(yè)也通過銷售渠道的優(yōu)勢(shì)不斷滲透三四線城市以及農(nóng)村市場(chǎng)。面對(duì)眾多手機(jī)品牌的激烈競(jìng)爭(zhēng),小米想保持成功,搶占更多的市場(chǎng)份額,就必須堅(jiān)持采取成本領(lǐng)先戰(zhàn)略。本文就對(duì)其成本領(lǐng)先戰(zhàn)略進(jìn)行全方位的研究,首先,對(duì)成本領(lǐng)先戰(zhàn)略的理論研究進(jìn)行綜述,介紹了成本領(lǐng)先戰(zhàn)略的作用,實(shí)施條件和管理過程。此外,文章介紹了本文所運(yùn)用的幾種分析方法,包括波特的五力模型分析法、SWOT分析法和價(jià)值鏈分析法。其次,文章通過分析小米公司的現(xiàn)狀,并運(yùn)用三種分析方法對(duì)小米公司的內(nèi)外部環(huán)境等進(jìn)行了多層次的全面研究�？偨Y(jié)歸納出了小米公司為了實(shí)施成本領(lǐng)先戰(zhàn)略,目前所在原材料采購(gòu)、產(chǎn)品研發(fā)、營(yíng)銷和銷售方面以及服務(wù)成本方面所采取的具體措施。最后,本文結(jié)合前文分析,給出了完善小米公司成本領(lǐng)先戰(zhàn)略的實(shí)施的建議。包括建立成本管理小組、鎖定中低端市場(chǎng)、建立供應(yīng)商價(jià)值鏈評(píng)價(jià)體系和控制全產(chǎn)業(yè)鏈的科學(xué)發(fā)展。
[Abstract]:With the continuous development of science and technology, the rise of the Internet, the rapid development of smart phones, has gradually become the dominant mobile phone market. The major mobile phone brands constantly improve the strength of product research and development and update products. The new mobile phone brand has also poured into the market with its low price to participate in the competition. This makes the smartphone market more and more competitive. How to seize market share and stand out among many competitors. This is a problem that Xiaomi needs to solve right now. But in recent years, in order to seize the huge market of smartphones, Xiaomi's imitators and followers have sprung up. Many traditional mobile phone companies through the advantages of sales channels continue to infiltrate the third and fourth tier cities and rural markets. Facing the fierce competition of many mobile phone brands Xiaomi wants to maintain success and grab more market share. We must adhere to the cost leading strategy. This paper makes a comprehensive study on the cost leading strategy. Firstly, it summarizes the theoretical research of the cost leading strategy and introduces the role of the cost leading strategy. In addition, the article introduces several analysis methods used in this paper, including Porter's five-force model analysis method SWOT analysis and value chain analysis. Secondly. By analyzing the current situation of Xiaomi Company and using three kinds of analysis methods, this paper makes a multi-level and comprehensive study on the internal and external environment of Xiaomi Company, and summarizes the strategy of Xiaomi Company in order to implement the cost leading strategy. At present, where the raw materials procurement, product development, marketing and sales and service costs to take specific measures. Finally, this paper combined with the previous analysis. Some suggestions on how to implement the cost leading strategy of Xiaomi are given, including setting up a cost management group, locking down the middle and low end market, establishing a supplier value chain evaluation system and controlling the scientific development of the whole industry chain.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.63;F406.72

【參考文獻(xiàn)】

相關(guān)期刊論文 前8條

1 王睿;;小米手機(jī)戰(zhàn)略定位分析[J];河北經(jīng)貿(mào)大學(xué)學(xué)報(bào)(綜合版);2014年03期

2 莊嚴(yán);;成本領(lǐng)先戰(zhàn)略及其實(shí)施要點(diǎn)[J];企業(yè)改革與管理;2009年12期

3 何大維;彭尚平;;企業(yè)如何實(shí)施成本領(lǐng)先戰(zhàn)略[J];商場(chǎng)現(xiàn)代化;2009年02期

4 李雋波;差異化戰(zhàn)略與成本領(lǐng)先戰(zhàn)略[J];改革與戰(zhàn)略;2005年05期

5 薄湘平,陳娟;總成本領(lǐng)先戰(zhàn)略探析[J];財(cái)經(jīng)理論與實(shí)踐;2003年03期

6 毛啟武;充分認(rèn)識(shí)成本領(lǐng)先戰(zhàn)略的基礎(chǔ)地位[J];企業(yè)活力;2002年12期

7 劉紅霞;走出成本領(lǐng)先的誤區(qū)[J];中國(guó)經(jīng)貿(mào)導(dǎo)刊;2002年11期

8 馬金忠;成本領(lǐng)先戰(zhàn)略的特征和作用[J];科學(xué)與管理;2000年06期

相關(guān)碩士學(xué)位論文 前7條

1 許結(jié)明;KC藥業(yè)成本領(lǐng)先戰(zhàn)略研究[D];廣東財(cái)經(jīng)大學(xué);2014年

2 惲鴻;S公司成本領(lǐng)先戰(zhàn)略研究[D];華東理工大學(xué);2014年

3 黎小偉;移動(dòng)互聯(lián)網(wǎng)時(shí)代小米手機(jī)競(jìng)爭(zhēng)戰(zhàn)略研究[D];北京交通大學(xué);2013年

4 王明先;H公司采購(gòu)成本控制研究[D];吉林大學(xué);2012年

5 涂瑜琮;房地產(chǎn)企業(yè)成本領(lǐng)先戰(zhàn)略研究[D];南昌大學(xué);2012年

6 伍群英;采取成本領(lǐng)先戰(zhàn)略再鑄HZ輝煌[D];西南財(cái)經(jīng)大學(xué);2012年

7 熊英;基于價(jià)值鏈的成本管理研究[D];武漢科技大學(xué);2010年

，

本文編號(hào)：1396954