發(fā)布時間：2018-03-05 19:56

  本文選題：中小企業(yè)　切入點：戰(zhàn)略管理　出處：《西南交通大學》2010年碩士論文　論文類型：學位論文

【摘要】： 目前,我國中小企業(yè)超過4200萬戶(包括個體工商戶),占企業(yè)總數(shù)的99%以上,成為我國經(jīng)濟、社會發(fā)展中的重要力量。我國的中小企業(yè)已經(jīng)成為國民經(jīng)濟的重要組成部分,它們的快速健康發(fā)展將直接促進我國經(jīng)濟的發(fā)展。2008年金融危機以來,對我國乃至世界范圍內(nèi)的中小企業(yè)提出了新的課題。僅僅憑借創(chuàng)業(yè)者的激情與夢想、個人的經(jīng)驗主義和價值觀念是難以在當前的市場競爭中得到生存和發(fā)展。企業(yè)戰(zhàn)略是對中小企業(yè)今后一段時期內(nèi)發(fā)展的全局性、長遠性和關鍵性問題的謀劃,它決定著中小企業(yè)的興衰。中小企業(yè)制定科學、合理的發(fā)展戰(zhàn)略,不僅為中小企業(yè)的發(fā)展提供行動綱領,而且有利于中小企業(yè)在競爭激烈的市場中占據(jù)一席之地。 本文正是基于這樣的背景,從企業(yè)戰(zhàn)略的基本理論的闡述入手,剖析中小企業(yè)的發(fā)展現(xiàn)狀以及發(fā)展中存在的突出問題和主要矛盾,提出中小企業(yè)發(fā)展戰(zhàn)略的正確思路和可行性選擇,綜合闡述中小企業(yè)制定企業(yè)戰(zhàn)略的基本思路,結(jié)合筆者多年經(jīng)營的企業(yè)實戰(zhàn)經(jīng)歷,系統(tǒng)剖析新興中小企業(yè)的企業(yè)戰(zhàn)略的制定、實施、調(diào)整與控制的全過程,以及在企業(yè)發(fā)展的不同生命周期階段企業(yè)戰(zhàn)略的轉(zhuǎn)型或者是同一階段多戰(zhàn)略并行等問題,并提出：中小企業(yè)要在激烈的競爭環(huán)境中生存和發(fā)展,必須重視戰(zhàn)略管理的思想在企業(yè)發(fā)展中的重要作用。文章通過對中小企業(yè)戰(zhàn)略管理現(xiàn)狀和問題進行剖析,盡可能的找出中小企業(yè)戰(zhàn)略管理的薄弱環(huán)節(jié),挖掘中小企業(yè)戰(zhàn)略成功的共同規(guī)律和實現(xiàn)條件,并提出新興中小企業(yè)的發(fā)展理念和戰(zhàn)略思想,形成新興中小企業(yè)戰(zhàn)略管理的理論模式。在此基礎之上,通過理論聯(lián)系實際的方法,結(jié)合拓幫銷售服務有限公司戰(zhàn)略管理的發(fā)展過程的實際情況,證明該理論模式在一定程度上的可行性。因此,本文的研究結(jié)論在一定范圍內(nèi)對新興中小企業(yè)的戰(zhàn)略管理具有一定的指導作用。
[Abstract]:At present, more than 42 million small and medium-sized enterprises (including individual industrial and commercial households), accounting for more than 99% of the total number of enterprises, have become an important force in the economic and social development of our country. China's small and medium-sized enterprises have become an important part of the national economy. Their rapid and healthy development will directly promote the economic development of our country. Since the financial crisis in 2008, they have put forward new problems for small and medium-sized enterprises in our country and even around the world. Personal empiricism and values are difficult to survive and develop in the current market competition. It determines the rise and fall of small and medium-sized enterprises. Small and medium-sized enterprises to formulate scientific and reasonable development strategy, not only for the development of small and medium-sized enterprises to provide a program of action, but also conducive to small and medium-sized enterprises in the competitive market to occupy a place. This paper is based on this background, starting with the elaboration of the basic theory of enterprise strategy, analyzes the current situation of the development of small and medium-sized enterprises, as well as the outstanding problems and main contradictions existing in the development of small and medium-sized enterprises. Put forward the correct train of thought and feasible choice of the development strategy of small and medium-sized enterprises, expound the basic thinking of the enterprise strategy of small and medium-sized enterprises synthetically, combine the experience of the enterprise that the author manages for many years, analyze the establishment of the enterprise strategy of the new small and medium-sized enterprise systematically. The whole process of implementation, adjustment and control, as well as the transformation of enterprise strategy in different life cycle stages of enterprise development, or the parallel of multiple strategies in the same stage, etc., and the point out that small and medium-sized enterprises should survive and develop in the fierce competitive environment, We must attach importance to the important role of strategic management in the development of enterprises. By analyzing the present situation and problems of strategic management of small and medium-sized enterprises, this paper tries to find out the weak links of strategic management of small and medium-sized enterprises as far as possible. This paper explores the common rules and conditions for the success of the strategy of small and medium-sized enterprises, and puts forward the development concept and strategic thought of the new small and medium-sized enterprises, and forms the theoretical model of the strategic management of the new small and medium-sized enterprises. Through the combination of theory and practice, combined with the actual situation of the development process of strategic management of Tuoban sales Service Co., Ltd., it is proved that the theoretical model is feasible to a certain extent. The conclusion of this paper can guide the strategic management of emerging small and medium-sized enterprises in a certain range.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F272;F276.3

【引證文獻】

相關碩士學位論文 前5條

1 張艷;天津市水產(chǎn)集團漁業(yè)發(fā)展戰(zhàn)略及執(zhí)行研究[D];中國農(nóng)業(yè)科學院;2011年

2 喬冉;兩化融合下IT企業(yè)產(chǎn)品戰(zhàn)略分析[D];安徽大學;2012年

3 郝崢艷;北京藝星裝飾公司戰(zhàn)略選擇研究[D];華北電力大學;2012年

4 徐敏;單縣中小企業(yè)發(fā)展模式與對策研究[D];山東大學;2012年

5 劉學俊;安泰公司發(fā)展戰(zhàn)略研究[D];山東大學;2012年

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本文編號：1571655