發(fā)布時間：2018-06-03 23:17

  本文選題：平安人壽公司保定支公司 + 人壽保險　； 參考：《河北大學(xué)》2013年碩士論文

【摘要】：保險市場是金融市場的重要組成部分，商業(yè)人壽保險更是可以為國家大大減輕經(jīng)濟保障的成本，為減輕國家的經(jīng)濟負擔(dān)，提高中國人民保障成本，提高中國人民生活品質(zhì)貢獻了極大的力量。隨著市場經(jīng)濟的不斷進步，人民生活水平的不斷提高，社會各界對商業(yè)人壽保險的需求不斷加大，保險也越來越成為中國消費者不可缺少的經(jīng)濟支出之一。在經(jīng)歷了20年的停頓之后,中國保險業(yè)于1980年開始恢復(fù)。1981年中國人民保險公司成為了中國第一個專業(yè)保險公司,并建立了從總公司到省、自治區(qū)、直轄市分公司和縣支公司的機構(gòu)�！侗ｋU法》于1985年頒布與此同時年中國保險監(jiān)管委員會也在三年后成立,為保險市場的運作提供了法律依據(jù)和運行規(guī)則。中國市場保險業(yè)市場化進程開始于1992年,第一家外資保險公司美國友邦保險正式進入。在此背景下以平安人壽保險公司為代表的中國本土商業(yè)壽險保險公司如雨后春筍般成立起來，并且取得了巨大的成就和進步。但是由于發(fā)展過于迅速，出現(xiàn)了許多不盡如人意的現(xiàn)象。這種情況嚴重影響了保險業(yè)在消費者心目中的形象和地位。再加之中國加入WTO后，大量外資保險公司將加入中國市場，中國人壽保險業(yè)將面臨著更嚴重的競爭危機，保定作為中國的一個三線城市，如何在這種復(fù)雜的情況下，，平安人壽公司保定支公司將使用何種營銷管理方法，可以既能滿足保定地區(qū)消費者對商業(yè)人壽保險的需求，又能最大化的占有保險市場是我們面臨的重要工作。 本文首先從平安人壽公司保定支公司的營銷管理現(xiàn)狀入手，綜合分析后得出中國平安人壽股份有限公司保定中心支公司在營銷管理上存在的問題，然后提出了營銷管理方法的改進建議，最后本文闡述了要順利實現(xiàn)本文提出的營銷管理方法所需要的保障措施。
[Abstract]:The insurance market is an important part of the financial market, and commercial life insurance can greatly reduce the cost of economic security for the country, reduce the economic burden on the country, and raise the security costs of the Chinese people. Improving the quality of life of the Chinese people has contributed a great deal. With the development of market economy and the improvement of people's living standard, the demand for commercial life insurance is increasing, and insurance has become one of the indispensable economic expenses of Chinese consumers. After 20 years of standstill, the Chinese insurance industry began to recover in 1980. In 1981, the people's Insurance Company of China became the first professional insurance company in China, and established the insurance company from the head office to the provinces and autonomous regions. The Insurance Law was promulgated in 1985 and the China Insurance Regulatory Commission was established three years later, which provides a legal basis and operating rules for the operation of the insurance market. The process of marketization of insurance industry in China began in 1992, the first foreign insurance company, American International Insurance Company (AIA), formally entered the market. Under this background, China's local commercial life insurance company, represented by Ping an Life Insurance Company, has been established, and has made great achievements and progress. However, due to the rapid development, there have been a lot of unsatisfactory phenomenon. This situation has seriously affected the image and status of the insurance industry in the eyes of consumers. In addition, after China's entry into the WTO, a large number of foreign insurance companies will join the Chinese market. The Chinese life insurance industry will face a more serious competition crisis. How to Baoding, as a third-tier city in China, how to enter the Chinese market in such a complicated situation? What kind of marketing management method will be used by Ping an Life Insurance Company Baoding Branch Company can not only meet the needs of consumers in Baoding area for commercial life insurance, but also maximize the possession of the insurance market is an important work we are faced with. This paper starts with the marketing management status of Baoding Branch Company of Ping an Life Insurance Company, and then analyzes the problems existing in the marketing management of Baoding Central Branch Company of China Ping an Life Insurance Co., Ltd. Then it puts forward some suggestions on how to improve the marketing management method. Finally, this paper expounds the safeguard measures needed for the successful realization of the marketing management method proposed in this paper.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F842.3

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本文編號：1974663