發(fā)布時間：2018-01-08 04:26

  本文關鍵詞：江西宗教文化旅游產業(yè)發(fā)展戰(zhàn)略研究　出處：《南昌大學》2016年碩士論文　論文類型：學位論文

  更多相關文章： 宗教文化 旅游產業(yè) 發(fā)展戰(zhàn)略研究

【摘要】：宗教是一種社會意識形態(tài),更是復雜的社會現象。20世紀50年代后,文化旅游逐漸成為熱詞,宗教文化旅游及體驗逐漸成為核心,受到旅游者的親睞,并且隨著經濟社會發(fā)展逐漸從象牙塔走向大眾旅游的概念。江西旅游資源豐富,近年來,江西高位推動旅游業(yè),將其作為科學發(fā)展、綠色崛起的重要抓手。作為旅游業(yè)的重要載體,江西宗教文化源遠流長,底蘊十足,尤其是佛、道教,在全世界都有重要影響,在全國來說都具有數量多、分布廣、類型全、品位高、影響大等特點,目前有超過7400多個宗教場所。但江西給全國的旅游觀感是革命老區(qū),紅土地,綠色資源較多。宗教文化旅游雖有了一定的發(fā)展,從總體上來,宗教文化旅游開發(fā)時間不長,開發(fā)空間仍需拓展,基礎仍有待于進一步打牢。分析江西省宗教文化旅游產業(yè)現狀,有利于提出下一步宗教文化旅游產業(yè)開發(fā)戰(zhàn)略的對策。本文以“江西宗教文化旅游產業(yè)發(fā)展戰(zhàn)略研究”為對象來進行研究,以探討加快發(fā)展江西宗教文化的路徑和對策措施,文章運用了理論研究與案例分析相結合的基本方法,具體包括實地考察法、文獻查閱法、比較分析法、統(tǒng)計分析法和案例分析法,以及戰(zhàn)略管理的SWOT分析等。從而使江西宗教文化旅游發(fā)展戰(zhàn)略研究更加有針對性和可行性,為論文的完成提供了較為科學的理論依據和現實依據。全文共六章,分三部分,第一部分是導論,共一章,主要說明本題目的研究背景、目的、意義、國內外研究現狀以及研究的內容和方法等。第二部分為正文,共四章。首先在理論研究部分,對宗教文化旅游等相關概念進行的闡述,為論文奠定理論基礎;其次對江西宗教文化旅游產業(yè)發(fā)展的背景和現狀,通過SWOT分析法的運用,指出江西宗教文化旅游發(fā)展的機遇與挑戰(zhàn);并對戰(zhàn)略目標和路徑進行了闡述。并以龍虎山旅游及宮觀經濟為案例,進行了分析。第三部分為概括性總結,指出研究結論及以后應進一步研究的方向。
[Abstract]:Religion is a kind of social ideology, which is a complicated social phenomenon. Since 50s, cultural tourism has gradually become a hot word, religious and cultural tourism and experience gradually become the core, which is favored by tourists. And with the economic and social development gradually from ivory tower to the concept of mass tourism Jiangxi is rich in tourism resources in recent years Jiangxi high promotion of tourism as a scientific development. As an important carrier of tourism, Jiangxi has a long history of religious culture, especially Buddhism, Taoism, has an important impact in the world, and has a large number in the whole country. There are more than 7, 400 religious sites in Jiangxi, but Jiangxi gives the whole country a sense of the old revolutionary areas, red land, and so on, with the characteristics of wide distribution, complete type, high grade, great influence and so on. Although there has been a certain development of religious and cultural tourism, generally speaking, the development of religious and cultural tourism is not long, and the development space still needs to be expanded. The foundation remains to be further strengthened. The present situation of religious and cultural tourism industry in Jiangxi Province is analyzed. This paper studies the development strategy of religious culture tourism industry in Jiangxi province. In order to explore the ways and countermeasures to accelerate the development of religious culture in Jiangxi, the article uses the basic methods of combining theoretical research and case analysis, including the field investigation method, literature review method, comparative analysis method. The statistical analysis and case analysis, as well as the SWOT analysis of strategic management, make the research on the development strategy of Jiangxi religious culture tourism more targeted and feasible. For the completion of the thesis to provide a more scientific theoretical and practical basis. The full text consists of six chapters, divided into three parts, the first part is an introduction, a chapter, mainly explains the research background, purpose, significance of this topic. The second part is divided into four chapters. Firstly, in the theoretical research part, the related concepts such as religious cultural tourism are expounded, which lays a theoretical foundation for the thesis. Secondly, the paper points out the opportunities and challenges of the development of religious culture tourism in Jiangxi Province through the application of SWOT analysis method to the background and present situation of the development of religious culture tourism industry in Jiangxi Province. The paper also expounds the strategic goal and path, and takes Longhu Mountain tourism and palace view economy as an example to analyze. The third part is a general summary, pointing out the conclusion of the research and the direction that should be further studied in the future.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F592.7

【參考文獻】

相關期刊論文 前1條

1 方百壽;論宗教旅游的生態(tài)化趨向[J];社會科學家;2001年01期

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本文編號：1395639