ZJDL建設(shè)公司并購(gòu)MM設(shè)計(jì)公司市場(chǎng)及財(cái)務(wù)可行性研究
本文選題:企業(yè)并購(gòu) + 市場(chǎng)可行性; 參考:《廣東財(cái)經(jīng)大學(xué)》2014年碩士論文
【摘要】:隨著我國(guó)社會(huì)主義市場(chǎng)經(jīng)濟(jì)的不斷發(fā)展,企業(yè)之間的競(jìng)爭(zhēng)越來越激烈,部分企業(yè)選擇通過并購(gòu)來突出重圍,實(shí)現(xiàn)既定戰(zhàn)略目標(biāo)。并購(gòu)行為往往伴隨著法律、市場(chǎng)、財(cái)務(wù)、評(píng)估、整合等風(fēng)險(xiǎn),投資決策者只有在做出充分的分析和合理的判斷才能避免企業(yè)蒙受損失。本文針對(duì)這一情況,,以當(dāng)前國(guó)內(nèi)外經(jīng)濟(jì)環(huán)境為背景,以企業(yè)并購(gòu)理論為基礎(chǔ),以ZJDL建設(shè)公司并購(gòu)MM設(shè)計(jì)公司為案例,收集大量資料并加以整理,力求理論與實(shí)踐相結(jié)合,對(duì)并購(gòu)行為的市場(chǎng)及財(cái)務(wù)可行性分析做了深入研究。本文主要內(nèi)容如下:1)闡述和分析當(dāng)前國(guó)內(nèi)外經(jīng)濟(jì)環(huán)境及企業(yè)并購(gòu)的基本理論;2)選定ZJDL建設(shè)公司并購(gòu)MM設(shè)計(jì)公司為具體案例,充分收集并購(gòu)雙方目前的各項(xiàng)信息并加以分析和整理;3)選定具體的分析手段,從市場(chǎng)可行性和財(cái)務(wù)可行性兩方面分別對(duì)該并購(gòu)案例進(jìn)行研究和論證。
[Abstract]:With the development of socialist market economy in our country, the competition among enterprises is becoming more and more fierce. Mergers and acquisitions are often accompanied by legal, market, financial, evaluation, integration and other risks, investment decision makers can only make sufficient analysis and reasonable judgment to avoid the loss of enterprises. This paper aims at this situation, taking the current domestic and foreign economic environment as the background, taking the enterprise merger and acquisition theory as the foundation, taking the ZJDL construction company M & A MM design company as the case, collects a large amount of data and arranges, strives to combine the theory with the practice. The market and financial feasibility of M & A are studied. The main contents of this paper are as follows: (1) to elaborate and analyze the current domestic and foreign economic environment and the basic theory of enterprise M & A; (2) to select ZJDL Construction Company M & A MM Design Company as a specific case. This paper collects the current information of both sides of M & A, analyzes and arranges the specific means of analysis, and studies and proves the case from two aspects of market feasibility and financial feasibility.
【學(xué)位授予單位】:廣東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F271;F406.7;F426.92
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