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  本文關鍵詞：舟山群島新區(qū)建設背景下嵊泗縣旅游發(fā)展研究　出處：《寧波大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 群島新區(qū) 海島旅游 發(fā)展對策

【摘要】：海島旅游業(yè)是嵊泗縣經(jīng)濟社會發(fā)展的支柱產(chǎn)業(yè)和重要的經(jīng)濟增長點。近年來嵊泗縣高度重視海島旅游業(yè)的發(fā)展，，積極倡導政府主導、企業(yè)參與的模式，加大了招商引資力度，加快推進旅游項目建設，擴寬了旅游營銷模式。旅游產(chǎn)業(yè)步入快速發(fā)展期，旅游經(jīng)濟保持15%以上的年增長率。盡管如此嵊泗旅游還存在交通瓶頸制約、季節(jié)性明顯、旅游配套設施相對落后、旅游文化挖掘不深、旅游行業(yè)檔次較低等突出問題，嚴重制約了嵊泗海島旅游的進一步發(fā)展。 隨著浙江舟山群島新區(qū)的建立，海洋海島綜合開發(fā)和保護得到了前所未有的重視，國家各項優(yōu)惠政策將向新區(qū)傾斜，資金、人才等各項優(yōu)勢資源將向新區(qū)集聚。嵊泗縣作為舟山市下轄的2區(qū)2縣之一，具有獨特的區(qū)位條件、優(yōu)越的自然資源、優(yōu)質(zhì)的海鮮美食、豐厚的漁俗文化等各項優(yōu)勢，且是空間上相對獨立、人口少、便于封閉管理的離島，政策風險少，實驗成本低，便于新區(qū)政策的先行先試。這些都為嵊泗海島旅游業(yè)迎來了新的發(fā)展機遇。 在此背景之下，嵊泗海島旅游發(fā)展需要緊跟新區(qū)步伐，加強對新區(qū)政策和新區(qū)定位的研究，利用新區(qū)發(fā)展有利契機，先行先試，立足嵊泗地方實際，積極向上爭取政策、資金、人才等各項支持。如在海島旅游科學規(guī)劃上，要提升發(fā)展定位，向省級、國家級甚至國際級等更高級別看齊；在海島旅游硬件設施建設上，要打造便利的交通環(huán)境，加強旅游配套設置建設等；在加強海島旅游軟實力建設上，要加強旅游人才的培養(yǎng)、加強旅游行業(yè)監(jiān)管、提升海島居民的素質(zhì)等；在擴大海島旅游知名度上，要打響嵊泗旅游口號、發(fā)展嵊泗旅游產(chǎn)品、拓寬旅游宣傳方式等。通過這些舉措，努力突破嵊泗旅游發(fā)展瓶頸，加快推動海島旅游業(yè)發(fā)展壯大。
[Abstract]:Island tourism is a pillar industry of Shengsi economic and social development and an important economic growth point. In recent years, Shengsi County attaches great importance to the development of island tourism, actively promote the government led enterprises to participate in the mode, increase investment, accelerate the construction of tourism projects, tourism marketing pattern broadened tourism industry entered a rapid. The development of tourism economy, to maintain more than 15% annual growth rate. Though Shengsi tourism also has the traffic bottleneck, obvious seasonal tourism, relatively backward infrastructure, tourism and cultural tourism industry does not dig deep, low quality problems, seriously restricted the further development of island tourism in Shengsi.
With the establishment of the Zhejiang Zhoushan Islands District, ocean island comprehensive development and protection has been hitherto unknown attention, the preferential policies to the new area will tilt, funds, talents of the advantages of resources to the new cluster. Shengsi County as the 2 District of Zhoushan city under the jurisdiction of the county, one of the 2, has a unique geographical conditions, superior natural resources seafood delicacy, high quality, rich fishing custom culture and other advantages, and is relatively independent, small population, convenient for the closed management of Islands, policy risk, experimental low cost, convenient for the pilot. These new policies have ushered in new opportunities for the development of Shengsi island tourism.
Under this background, Shengsi island tourism development needs to keep up with the new step, strengthen the study of the new policy and new positioning, the use of new development opportunity, the pilot, based on Shengsi local reality, actively seek policy, funds, personnel and other support. Such as in the planning of island tourism science, to promote the development of positioning, to the provincial. The national and international level and higher level par; in island tourism facilities, to create convenient transportation environment, strengthen the construction of tourist facilities and other settings; to strengthen the island tourism soft power construction, to strengthen the cultivation of tourism talents, strengthen the supervision of the tourism industry, to enhance the quality of the island residents in expanding; island tourism popularity, started to Shengsi tourism slogan, the development of Shengsi tourism products, expand the tourist publicity. Through these initiatives, efforts to break through the development of tourism in Shengsi Bottlenecks will accelerate the development of the island's tourism industry.

【學位授予單位】：寧波大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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