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  本文關(guān)鍵詞：紹興文化休閑旅游開發(fā)研究　出處：《浙江師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 文化休閑旅游 旅游開發(fā) 紹興 開發(fā)建議

【摘要】：休閑旅游是在傳統(tǒng)旅游的基礎(chǔ)上,將休閑要素與旅游要素結(jié)合起來的一種旅游形式。因其能夠滿足旅游者“回歸自然,享受自我”的心理需要,成為當(dāng)下旅游發(fā)展的新趨勢。 紹興歷史悠久,文化積淀深厚,是我國第一批歷史文化名城,又有“中國最佳魅力城市”的稱號,自然資源與文化資源組合度高,為紹興開發(fā)文化休閑旅游提供了充分條件。本文通過實地調(diào)查和數(shù)據(jù)分析等方法,對紹興文化休閑旅游資源和客源市場進行調(diào)查和分析,結(jié)合紹興休閑旅游的發(fā)展現(xiàn)狀和存在的問題,開發(fā)設(shè)計紹興文化休閑旅游區(qū),并提出相關(guān)開發(fā)建議。本文共分為六個部分： 第一部分主要介紹了紹興文化休閑旅游開發(fā)的背景和研究意義,以及本文的研究方法,國內(nèi)外休閑旅游研究進展的相關(guān)情況。 第二部分對休閑、休閑旅游以及文化與休閑旅游之間關(guān)系等相關(guān)概念進行了探討和研究,并歸納和總結(jié)了本文的旅游可持續(xù)發(fā)展、體驗經(jīng)濟、馬克思休閑文化等理論基礎(chǔ)。 第三部分在紹興文化休閑旅游資源調(diào)查和分類的基礎(chǔ)上,對資源進行總體評價和分析；其次,分析客源市場的現(xiàn)狀和游客接待構(gòu)成,以問卷的方式掌握游客的特征、旅游行為和對休閑旅游的態(tài)度,確定紹興文化休閑旅游的目標(biāo)市場。 第四部分主要闡述紹興休閑旅游的開發(fā)現(xiàn)狀和資源利用情況,并提出了目前存在的問題,在此基礎(chǔ)上研究開發(fā)紹興文化休閑旅游的必要性。 最后部分在上述分析的基礎(chǔ)上,提出紹興文化休閑旅游開發(fā)原則和開發(fā)思路,將理論運用到古城、蘭亭、南山湖、大佛寺等幾個文化休閑旅游區(qū)的設(shè)計中,補充提出發(fā)展的具體建議。并對全文進行總結(jié),并提出進一步研究方向和展望。
[Abstract]:Leisure tourism is a form of tourism which combines leisure elements with tourist elements on the basis of traditional tourism, because it can meet the psychological needs of tourists "returning to nature and enjoying themselves". It has become a new trend of tourism development. Shaoxing has a long history and profound cultural accumulation. It is the first batch of historical and cultural cities in China, and it has the title of "the best charm city in China". The combination of natural resources and cultural resources is high. It provides sufficient conditions for the development of cultural leisure tourism in Shaoxing. Through field investigation and data analysis, this paper makes an investigation and analysis of the cultural leisure tourism resources and tourist market in Shaoxing. Combined with the present situation and existing problems of Shaoxing leisure tourism, this paper develops and designs the Shaoxing cultural leisure tourism area, and puts forward some relevant suggestions. This paper is divided into six parts: The first part mainly introduces the background and significance of the development of Shaoxing cultural leisure tourism, as well as the research methods of this paper, and the related situation of the domestic and foreign leisure tourism research progress. The second part of the leisure, leisure tourism and the relationship between culture and leisure tourism and other related concepts are discussed and studied, and summarized the sustainable development of tourism, experience economy. Marx leisure culture and other theoretical basis. In the third part, on the basis of the investigation and classification of the cultural leisure tourism resources in Shaoxing, the overall evaluation and analysis of the resources are carried out. Secondly, it analyzes the present situation of tourist market and the structure of tourist reception, grasps the characteristics of tourists, tourism behavior and attitude towards leisure tourism, and determines the target market of Shaoxing cultural leisure tourism. The 4th part mainly expounds the present situation of the development and the utilization of resources of Shaoxing leisure tourism, and puts forward the existing problems, on the basis of which the necessity of the development of Shaoxing cultural leisure tourism is studied. Finally, on the basis of the above analysis, the author puts forward the development principles and development ideas of Shaoxing cultural leisure tourism, and applies the theory to the design of several cultural leisure tourism areas such as ancient city, Lanting, Nanshan Lake, Dafusi and so on. To supplement the specific suggestions for development, and summarize the full text, and propose further research directions and prospects.
【學(xué)位授予單位】：浙江師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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