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網(wǎng)友1006108867近日為您收集整理了關(guān)于論中國大學出版社品牌建設(shè).psd的文檔，希望對您的工作和學習有所幫助。以下是文檔介紹：分類號:密級:單位代碼:10422學號:⑧∥蔡辦霉碩士學位論文ShadongUniV8fSityMaSer’sThess論文題目專業(yè)導(dǎo)師合作導(dǎo)師吏1乜多鹽譬至樓琴定授20,D年辱月20日原創(chuàng)性聲明\1793031本人鄭重聲明:所呈交的學位論文,是本人在導(dǎo)師的指導(dǎo)下,獨立進行研究所取得的成果。除文中已經(jīng)注明引用的內(nèi)容外,本論文不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的科研成果。對本文的研究作出重要貢獻的個人和集體,均己在文中以明確方式標明。本聲明的法律責任由本人承擔。論文作者簽名:—重蘭塑口甘H2'0加.聾20日期:!:!:關(guān)于學位論文使用授權(quán)的聲明本人同意學校保留或向國家有關(guān)部門或機構(gòu)送交論文的印刷件和電子版,允許論文被查閱和借閱;本人授權(quán)山東大學可以將本學位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進行檢索,可以采用影印、縮印或其他復(fù)制手段保存論文和匯編本學位論文。(保密論文在解密后應(yīng)遵守此規(guī)定)論文作者簽名:盟導(dǎo)師簽名:乏I壘蘭至日^山東大學碩士學位論文目錄中文摘要???????????????。??????????????..5ABSTRACT??????????????????????????????????????.7第一章導(dǎo)論????????????????????????????.9一、選題的緣由?????????????????????????..9二、學術(shù)史的回顧????????????????????????10第二章中國大學出版社現(xiàn)狀與轉(zhuǎn)制改革????????????????14一、中國大學出版社現(xiàn)狀?????????????????????141.中國大學出版社發(fā)展歷程?????????????????..142.大學出版社存在的問題??????????????????..16二、大學出版社的轉(zhuǎn)制改革????????????????????181.大學出版社轉(zhuǎn)制過程中的困難????????????????182.大學出版社轉(zhuǎn)制路在何方??????????????????19第三章大學出版社的品牌建設(shè)???????????????????。26一、選題策劃——品牌建設(shè)的第一步????????????????261.策劃選題的意義?????????????????????。262.品牌圖書策劃選題????????????????????。28二、圖書品牌的塑造與維護????????????????????311.圖書品牌的特點??????????????????????32.圖書品牌的作用?????????????????????。323.圖書品牌的塑造??????????????????????334.圖書品牌的延伸和維護???????????????????36三,大學出版社作者品牌的開發(fā)??????????????????401.作者品牌的開發(fā)意義與特征????????????????..402.大學出版社作者資源的開發(fā)?????????????????42四、打造大學出版社的編輯品牌??????????????????451.編輯品牌建設(shè)的現(xiàn)狀與意義????????????????..462.如何打造編輯品牌????????????????????一48山東大學碩士學位論文五、品牌效用實現(xiàn)的重要手段一營銷????????????????.5l結(jié)語????????????????????????????????????????..56參考文獻??????????????????????????????58致謝???????????????????????????????662山東大學碩士學位論文CoNTENTSChapterIntroduction???????????????????????????????.91.1Thereasonofselectedtopic??????????????????????????91.2AcademicHistory??????????????????????????????..10Chapter2StatusoftheChineseUniversityPressandConversionreform?????142.1ThestatusoftheChineseUniversityPress??????????.。???????142.1.1ThehistoryofdevelopmentoftheChineseUniversityPress?????142.I.2TheproblemsoftheUniversityPress?????????????????162.2TheconversionreformoftheChineseUniversityPress???????????182.2.1ThedifficultiesoftheUniversityPressduringtheconversionreform.182.2.2WhereisthewayoftheconversionreformoftheUniversityPress?..19Chapter3BrandbuildingoftheUniversityPress???.????.??????.???.263.ISubjectselection--thefirststepofbrandbuilding?????????????..26Thesignificanceofsubjectselection?????????????????.263.1.2Thesubjectselectionofthebooksbrand???????????????.283.2Thecreationandaegisofthebooksbrand??????????????????33.2.1Thecharacteristicofthebooksbrand?????????????????313.2.2Thefunctionofthebooksbrand???????????????????..323.2.3Thecreationofthebooksbrand????????????????????333.2.4Theelongationandaegisofthebooksbrand?????????????.363.3ThebuildingoftheauthorbrandoftheUniversityPress??????????.403.3.1Thesignificanceofbuildingandcharacteristicoftheauthorbrand?。403.3.2ThedevelopmentofauthorresourcesoftheUniversityPress????。423.4ThebuildingoftheeditorbrandoftheUniversityPress??????????。453.4.1Thestatusangsignific

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  本文關(guān)鍵詞：論中國大學出版社品牌建設(shè)，由筆耕文化傳播整理發(fā)布。