本文關(guān)鍵詞：安徽出版集團跨行業(yè)經(jīng)營研究，由筆耕文化傳播整理發(fā)布。

網(wǎng)友zhangkuan14312近日為您收集整理了關(guān)于安徽出版集團跨行業(yè)經(jīng)營研究（文學(xué)）的文檔，希望對您的工作和學(xué)習有所幫助。以下是文檔介紹：密級: 學(xué)校代碼:10075分類號: 學(xué)號:20100786文學(xué)碩士學(xué)位論文安徽出版集團跨行業(yè)經(jīng)營研究學(xué)位申請人: 李揚指導(dǎo)教師: 陶丹教授學(xué)位類別: 文學(xué)碩士學(xué)科專業(yè): 傳播學(xué)授予單位: 河北大學(xué)答辯日期: 二〇一三年五月Classified Index: Code:10075U.D.C.: NO.20100786A Dissertation for the Degree of M. ArtsThe study on the operatingcharacteristics of the An Hui PublishingGroupCandidate: Li YangSupervisor: Prof. Tao DanAcademic Degree Applied for: Master of ArtsSpecialty: CommunicationUniversity: Hebei UniversityDate of Oral Examination: May,2013摘要I摘要安徽出版集團有組建于 2005 年,前身是安徽省出版總社。該集團是集圖書、報紙、期刊、電子音像產(chǎn)品及網(wǎng)絡(luò)出(來源：[])版物的編輯出版、印刷、復(fù)制、發(fā)行、物資供應(yīng)與經(jīng)營等業(yè)務(wù)于一體,又擁有數(shù)碼傳播、數(shù)字出版、信息服務(wù)等新興出版業(yè)務(wù),兼營房地產(chǎn)開發(fā)、商品進出口、醫(yī)藥、內(nèi)貿(mào)等業(yè)務(wù)的大型文化產(chǎn)業(yè)集團。2005 年,安徽出版集團在完成集團化組建的同時完成轉(zhuǎn)企改制,該集團的成立是我國出版業(yè)全面改革、趨于成熟階段的產(chǎn)物,并在深化改革中不斷發(fā)展。集團積極落實“跨行業(yè)、跨地區(qū)、多元化”發(fā)展戰(zhàn)略,促進形成主業(yè)挺拔,產(chǎn)業(yè)規(guī)模擴大的格局。通過實施“做強主業(yè),做大產(chǎn)業(yè)”的戰(zhàn)略,集團實現(xiàn)了驚人的擴張,躋身中國一流出版發(fā)行企業(yè)。本文分別從四大方面來系統(tǒng)探討安徽出版集團的跨行業(yè)經(jīng)營戰(zhàn)略:其實施跨行業(yè)經(jīng)營的緣由,實施跨行業(yè)經(jīng)營的途徑,實施跨行業(yè)經(jīng)營的策略及其在跨行業(yè)經(jīng)營中面臨的問題和對中國圖書出版業(yè)發(fā)展的啟示,力求梳理出安徽出版集團跨行業(yè)經(jīng)營模式的完整脈絡(luò)。關(guān)鍵詞安徽出版集團跨行業(yè)經(jīng)營AbstractIIAbstractAnhui publishing group, founded in 2005, formerly known as S (來源：[])in anhuiprovince. The group is a collection of books, newspapers, periodicals, electronic audio andvideo products work publication of editing and publishing, printing, copying,distribution, material supply and management business as a whole, and munication,digital publishing, information service and other emerging publishing business, engaged inreal estate development, import and export goods, medicine, domestic trade and otherbusiness of the big c(來源：[])ulture industry group.In 2005, anhui publishing group pleting enterprises group formed at the same time,the establishment of the group is China's publishing industry product prehensivereform, the mature stage, and constantly developed in deepening the reform. Group, activelyimplement the "inter-trade, trans-regional, diversified development strategy, promote theformation of tall and straight, the pattern of industrial scale. By implementing the str(來源：[])ategy of"strengthen its main business, to do big business", the group implemented a startlingexpansion, panies in China. This paper respectively from four aspects: systemof anhui publishing group, cross-industry business strategy: the cause of its implementation ofcross-industry operation, implementation of cross-industry operation, implementation ofcross-industry business strategy and its in the cross-industry business are faced with theproblem an(來源：[])d the enlightenment to China's book publishing industry development, strive tocreate plete contexts of anhui publishing group, cross-industry business model.Key words Anhui publishing group multisectoral operation目錄III目錄緒論 1第 1 章安徽出版集團跨行業(yè)經(jīng)營緣由及其發(fā)展概況 5 1.1 國家深化文化體制改革的政策推動 5 1.2 抵御市場風險及追求利潤最大化的利益驅(qū)動 7 1.2.1 抵御跨國出版集團的競爭壓力及政策改變帶來的風險 7 1.2.2 為擴大企業(yè)規(guī)模,跨出主業(yè)滿足受眾多元化需求 8 1.2.3 跨行業(yè)經(jīng)營利于分散風險,提高盈利能力

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  本文關(guān)鍵詞：安徽出版集團跨行業(yè)經(jīng)營研究，由筆耕文化傳播整理發(fā)布。