發(fā)布時(shí)間：2018-06-30 19:56

  本文選題：影院 + 并購(gòu)　； 參考：《當(dāng)代電影》2017年09期

【摘要】：2016年以來(lái),中國(guó)電影產(chǎn)業(yè)進(jìn)入供需結(jié)構(gòu)深度調(diào)整期。票房增速雖大幅下降,影院和銀幕數(shù)量卻發(fā)展至歷史最高點(diǎn),并仍持續(xù)增長(zhǎng)。影院建設(shè)雖下沉至地級(jí)市、縣級(jí)市,單體影院盈利水平低、盈利模式單一等問(wèn)題卻更加凸顯,影院供需矛盾明顯。影院開(kāi)發(fā)趨向保守,同時(shí)影院發(fā)展迎來(lái)資本驅(qū)動(dòng)下的整合期,并購(gòu)漸成趨勢(shì)。此外,在線付費(fèi)視頻發(fā)行放映窗口以及點(diǎn)播影院等新型影院的建設(shè)和發(fā)展在豐富后電影市場(chǎng)的同時(shí),也將倒逼傳統(tǒng)影院向差異化經(jīng)營(yíng)方向發(fā)展。
[Abstract]:Since 2016, China's film industry has entered a period of deep adjustment of supply and demand structure. Box-office growth has slowed sharply, but the number of cinemas and screens has reached an all-time high and continues to grow. Although the cinema construction has sunk to the prefecture-level city, the county level city, the single cinema profit level is low, the profit pattern and so on question is more prominent, the cinema supply and demand contradiction is obvious. The development of cinemas tends to be conservative, at the same time, the development of cinemas ushered in a period of integration driven by capital, and mergers and acquisitions gradually become a trend. In addition, the construction and development of new cinemas, such as online paid video distribution and projection windows and on-demand cinemas, will not only enrich the post-movie market, but also force traditional cinemas to develop in the direction of differentiated management.
【作者單位】： 中國(guó)政法大學(xué)光明新聞傳播學(xué)院;中國(guó)傳媒大學(xué)藝術(shù)學(xué)部;
【分類號(hào)】：J943
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本文編號(hào)：2086662