韓國(guó)文化貿(mào)易的成功對(duì)中國(guó)的啟示
發(fā)布時(shí)間：2018-12-24 16:27
【摘要】： 作為當(dāng)代人類社會(huì)新的財(cái)富創(chuàng)造形態(tài)，文化貿(mào)易在全球范圍內(nèi)迅速發(fā)展并改變著傳統(tǒng)的經(jīng)濟(jì)形式，對(duì)世界格局、經(jīng)濟(jì)發(fā)展趨勢(shì)和可持續(xù)發(fā)展產(chǎn)生了重要影響，已經(jīng)成為推動(dòng)經(jīng)濟(jì)增長(zhǎng)、培育創(chuàng)新能力、增強(qiáng)地區(qū)、國(guó)家和城市綜合競(jìng)爭(zhēng)力的重要因素，日益引起國(guó)際社會(huì)的普遍關(guān)注。 韓國(guó)在文化貿(mào)易方面取得了令人矚目的成就，基本實(shí)現(xiàn)了韓國(guó)文化的現(xiàn)代化。韓國(guó)現(xiàn)代化模式的最鮮明特點(diǎn)是重視人的精神因素，，即文化因素，可以說，文化是韓國(guó)經(jīng)濟(jì)成功的深層底蘊(yùn)。目前韓國(guó)文化在亞洲乃至世界都產(chǎn)生了較大影響，特別是在亞洲已成為別國(guó)爭(zhēng)相效仿的楷模。韓國(guó)的成功關(guān)鍵在于能充分地發(fā)掘本民族特色的文化傳統(tǒng)，使之與現(xiàn)代化的生產(chǎn)方式、生產(chǎn)經(jīng)驗(yàn)以及先進(jìn)的國(guó)際營(yíng)銷手段融合起來，重視人才培養(yǎng)，在人才的培養(yǎng)上給予資金、制度的優(yōu)惠條件，通過種種的努力把文化資源的比較優(yōu)勢(shì)轉(zhuǎn)化為文化產(chǎn)品在國(guó)際市場(chǎng)上的競(jìng)爭(zhēng)優(yōu)勢(shì)。綜上，韓國(guó)文化貿(mào)易成功的主要原因?yàn)檎拇罅χС�、�?yōu)秀人才的培養(yǎng)、先進(jìn)的國(guó)際營(yíng)銷手段和充裕的資金支持。 跨入21世紀(jì)以來，中國(guó)日益成為世界經(jīng)濟(jì)體系的一個(gè)重要組成部分，中國(guó)已成為全球經(jīng)濟(jì)發(fā)展最快、吸引外資最多的國(guó)家之一。然而，中國(guó)在文化貿(mào)易方面遠(yuǎn)遠(yuǎn)落后于國(guó)家對(duì)外貿(mào)易的總體增幅，并且存在巨大的逆差。中韓兩國(guó)文化交流的歷史源遠(yuǎn)流長(zhǎng)，文化發(fā)展彼此緊密相連。自從1992年中韓建交以來，兩國(guó)彼此互通互惠。韓國(guó)文化貿(mào)易的成功經(jīng)驗(yàn)對(duì)我國(guó)具有借鑒作用。中國(guó)政府、文化產(chǎn)業(yè)以及文化企業(yè)應(yīng)該積極主動(dòng)地學(xué)習(xí)韓國(guó)文化貿(mào)易的成功經(jīng)驗(yàn)以促進(jìn)我國(guó)文化貿(mào)易的發(fā)展。 本文首先介紹了當(dāng)今世界文化產(chǎn)業(yè)與貿(mào)易的發(fā)展?fàn)顩r、文化產(chǎn)業(yè)和文化貿(mào)易的定義、特點(diǎn)等基本知識(shí)和概念，接著文章分析了韓國(guó)文化貿(mào)易的現(xiàn)狀，尤其介紹了韓國(guó)文化產(chǎn)業(yè)的三大支柱—影視業(yè)、網(wǎng)絡(luò)游戲業(yè)和卡通動(dòng)漫業(yè)的發(fā)展?fàn)顩r并總結(jié)了其文化貿(mào)易發(fā)展的成功經(jīng)驗(yàn)。然后文章以影視產(chǎn)業(yè)、表演業(yè)及出版業(yè)為例分析了中國(guó)文化貿(mào)易的基本發(fā)展情況，找出阻礙我國(guó)文化貿(mào)易發(fā)展的因素。結(jié)合韓國(guó)的成功經(jīng)驗(yàn)，文章最后從政府導(dǎo)向、產(chǎn)業(yè)發(fā)展措施及企業(yè)自身行為等方面提出了促進(jìn)我國(guó)文化貿(mào)易發(fā)展的幾點(diǎn)思考。我國(guó)政府應(yīng)該積極轉(zhuǎn)變政府職能，制定鼓勵(lì)文化產(chǎn)業(yè)出口的文件，拓寬投融資渠道，加強(qiáng)知識(shí)產(chǎn)權(quán)立法。文化產(chǎn)業(yè)要完善人才培養(yǎng)機(jī)制，培養(yǎng)適應(yīng)文化產(chǎn)業(yè)發(fā)展的多方位人才，還要配合政府制定適合文化產(chǎn)業(yè)發(fā)展的政策，支持和鼓勵(lì)我國(guó)文化產(chǎn)品走出去。文化企業(yè)也要熟悉國(guó)際市場(chǎng)的運(yùn)作規(guī)律并能夠駕馭國(guó)際市場(chǎng)復(fù)雜局面，做好國(guó)際市場(chǎng)營(yíng)銷工作，形成一批在國(guó)際市場(chǎng)有影響力的文化品牌，逐步改變文化產(chǎn)品出口嚴(yán)重逆差的局面，增強(qiáng)我國(guó)文化實(shí)力和國(guó)際競(jìng)爭(zhēng)力。
[Abstract]:As a new form of wealth creation in contemporary human society, cultural trade develops rapidly in the global scope and changes the traditional economic forms, which has an important impact on the world pattern, economic development trend and sustainable development. It has become an important factor to promote economic growth, cultivate innovation ability, and enhance the comprehensive competitiveness of regions, countries and cities, which has increasingly attracted the attention of the international community. South Korea has made remarkable achievements in cultural trade and basically realized the modernization of Korean culture. The most distinctive feature of the Korean modernization model is to attach importance to the spiritual factor, that is, the cultural factor, which can be said to be the deep content of Korea's economic success. At present, Korean culture has exerted great influence in Asia and the world, especially in Asia, which has become a model for other countries to emulate. The key to South Korea's success lies in being able to fully explore the cultural traditions of its own national characteristics, integrate them with modern production methods, production experience and advanced international marketing means, attach importance to the cultivation of talents, and provide funds for the cultivation of talents. The preferential conditions of the system transform the comparative advantage of cultural resources into the competitive advantage of cultural products in the international market through all kinds of efforts. To sum up, the main reasons for the success of Korean cultural trade are the strong support of the government, the cultivation of excellent talents, advanced international marketing methods and abundant financial support. Since entering the 21st century, China has increasingly become an important part of the world economic system. China has become one of the fastest developing countries in the world economy and attracting the most foreign investment. However, China's cultural trade lags far behind the overall growth rate of the country's foreign trade, and there is a huge deficit. Cultural exchanges between China and South Korea have a long history and cultural development is closely linked with each other. Since the establishment of diplomatic relations between China and South Korea in 1992, the two countries have exchanged mutual benefits. The successful experience of Korean cultural trade can be used for reference in our country. The Chinese government, cultural industry and cultural enterprises should actively learn from the successful experience of Korean cultural trade in order to promote the development of cultural trade in China. This paper first introduces the development of cultural industry and trade in the world, the definition and characteristics of cultural industry and trade, and then analyzes the current situation of Korean cultural trade. In particular, this paper introduces the development of the three pillars of Korean cultural industry-film and TV industry, online game industry and cartoon industry, and summarizes its successful experience in the development of cultural trade. Then taking film and television industry, performance industry and publishing industry as examples, this paper analyzes the basic development of Chinese cultural trade and finds out the factors that hinder the development of Chinese cultural trade. Combined with the successful experience of South Korea, the article finally puts forward some thoughts on promoting the development of cultural trade in China from the aspects of government guidance, industrial development measures and enterprises' own behavior. Our government should actively change its functions, formulate documents to encourage the export of cultural industries, broaden the channels of investment and financing, and strengthen the legislation of intellectual property rights. The cultural industry should perfect the talent training mechanism, train the multi-directional talents who adapt to the development of the cultural industry, and cooperate with the government to formulate the policy suitable for the development of the cultural industry, to support and encourage the cultural products of our country to go out. Cultural enterprises should also be familiar with the rules of operation of the international market, be able to control the complex situation of the international market, do a good job in international marketing, and form a number of cultural brands with influence in the international market. Gradually change the situation of serious deficit in the export of cultural products and strengthen our cultural strength and international competitiveness.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：F753.126;G131.26
本文編號(hào)：2390826
[Abstract]:As a new form of wealth creation in contemporary human society, cultural trade develops rapidly in the global scope and changes the traditional economic forms, which has an important impact on the world pattern, economic development trend and sustainable development. It has become an important factor to promote economic growth, cultivate innovation ability, and enhance the comprehensive competitiveness of regions, countries and cities, which has increasingly attracted the attention of the international community. South Korea has made remarkable achievements in cultural trade and basically realized the modernization of Korean culture. The most distinctive feature of the Korean modernization model is to attach importance to the spiritual factor, that is, the cultural factor, which can be said to be the deep content of Korea's economic success. At present, Korean culture has exerted great influence in Asia and the world, especially in Asia, which has become a model for other countries to emulate. The key to South Korea's success lies in being able to fully explore the cultural traditions of its own national characteristics, integrate them with modern production methods, production experience and advanced international marketing means, attach importance to the cultivation of talents, and provide funds for the cultivation of talents. The preferential conditions of the system transform the comparative advantage of cultural resources into the competitive advantage of cultural products in the international market through all kinds of efforts. To sum up, the main reasons for the success of Korean cultural trade are the strong support of the government, the cultivation of excellent talents, advanced international marketing methods and abundant financial support. Since entering the 21st century, China has increasingly become an important part of the world economic system. China has become one of the fastest developing countries in the world economy and attracting the most foreign investment. However, China's cultural trade lags far behind the overall growth rate of the country's foreign trade, and there is a huge deficit. Cultural exchanges between China and South Korea have a long history and cultural development is closely linked with each other. Since the establishment of diplomatic relations between China and South Korea in 1992, the two countries have exchanged mutual benefits. The successful experience of Korean cultural trade can be used for reference in our country. The Chinese government, cultural industry and cultural enterprises should actively learn from the successful experience of Korean cultural trade in order to promote the development of cultural trade in China. This paper first introduces the development of cultural industry and trade in the world, the definition and characteristics of cultural industry and trade, and then analyzes the current situation of Korean cultural trade. In particular, this paper introduces the development of the three pillars of Korean cultural industry-film and TV industry, online game industry and cartoon industry, and summarizes its successful experience in the development of cultural trade. Then taking film and television industry, performance industry and publishing industry as examples, this paper analyzes the basic development of Chinese cultural trade and finds out the factors that hinder the development of Chinese cultural trade. Combined with the successful experience of South Korea, the article finally puts forward some thoughts on promoting the development of cultural trade in China from the aspects of government guidance, industrial development measures and enterprises' own behavior. Our government should actively change its functions, formulate documents to encourage the export of cultural industries, broaden the channels of investment and financing, and strengthen the legislation of intellectual property rights. The cultural industry should perfect the talent training mechanism, train the multi-directional talents who adapt to the development of the cultural industry, and cooperate with the government to formulate the policy suitable for the development of the cultural industry, to support and encourage the cultural products of our country to go out. Cultural enterprises should also be familiar with the rules of operation of the international market, be able to control the complex situation of the international market, do a good job in international marketing, and form a number of cultural brands with influence in the international market. Gradually change the situation of serious deficit in the export of cultural products and strengthen our cultural strength and international competitiveness.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：F753.126;G131.26
【引證文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前7條
1 張穎;中國(guó)影視產(chǎn)業(yè)融資模式研究[D];東北師范大學(xué);2015年
2 崔慶慧;市場(chǎng)營(yíng)銷視角下中國(guó)創(chuàng)意產(chǎn)業(yè)國(guó)際化的理論研究[D];中國(guó)海洋大學(xué);2015年
3 劉倩;我國(guó)文化貿(mào)易的發(fā)展及其對(duì)經(jīng)濟(jì)增長(zhǎng)影響研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2013年
4 姜雅瑞;我國(guó)文化貿(mào)易發(fā)展的現(xiàn)狀、影響因素及對(duì)策研究[D];南昌大學(xué);2012年
5 王璐;英韓文化產(chǎn)品對(duì)漢語國(guó)際推廣的啟示[D];中央民族大學(xué);2012年
6 李世美;韓中文化貿(mào)易發(fā)展分析[D];東北師范大學(xué);2011年
7 王凌云;上海女大學(xué)生“韓版”服裝購(gòu)買行為研究[D];東華大學(xué);2011年
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