本文關(guān)鍵詞：藝術(shù)類廣告設(shè)計課程的教改研究——以符號學為切入點，由筆耕文化傳播整理發(fā)布。

藝術(shù)類廣告設(shè)計課程的教改研究——以符號學為切入點 A Study on the Teaching Reform of ＂Advertising Design＂： An Infiltration of Semiotics

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摘要：

廣告作品以圖形符號、色彩等元素向消費者傳播商品信息。符號學是研究語言符號傳播信息的學科,圖形是非語言符號的一種,廣告設(shè)計課程在我國藝術(shù)類高校中開設(shè)以來取得一定的成果,但出現(xiàn)的問題較多,將符號學原理融入廣告設(shè)計的課程教學中,進行教學內(nèi)容上的改革嘗試,有利于擴展學生的設(shè)計思路和設(shè)計方法,提升其對廣告的認知。

Abstract： 

Advertising works,spread product information by gra- phic symbols,colors and other elements.Semiotics is the study of sign language disciplines to disseminate information,a graphic non-verbal symbols. ＂Advertising Design＂ course in our colle- ges and universities has made some results,but problems in tea- ching and more,the principles of semiotics infiltrating into ＂adv- ertising＂ teaching,teaching content of the attempts at reform, will help expand students＇ design ideas and design methods, so as to enhance their recognition of advertising.

  本文關(guān)鍵詞：藝術(shù)類廣告設(shè)計課程的教改研究——以符號學為切入點，，由筆耕文化傳播整理發(fā)布。