發(fā)布時間：2018-10-29 14:57

【摘要】：公益廣告關(guān)注社會公共利益，用通俗易懂的形式語言進(jìn)行宣傳教育，使觀者受到感化，進(jìn)而提高社會的公德意識。它從側(cè)面反應(yīng)了民眾的思想覺悟和道德水平，在倡導(dǎo)和維系各方面和諧關(guān)系上發(fā)揮重要作用，受到越來越多的人關(guān)注。 現(xiàn)在用于公益信息傳播的媒介多種多樣，但平面公益廣告的作用和地位仍不容忽視。圖形作為平面公益廣告的重要構(gòu)成元素，其表現(xiàn)形式并不是一成不變的，它所呈現(xiàn)的語言應(yīng)具有一定的視覺美感，符合現(xiàn)代人的審美趣味，并隨時代的變化在形式上有相應(yīng)的變動，這樣更有利于打動人的內(nèi)心，引起人們的注意，使觀者自然而然地被平面公益廣告中的圖形語言吸引，起到指導(dǎo)人和啟示人的效果，傳播公益信息。 平面公益廣告的實質(zhì)是在情感上對事物的尊重和引導(dǎo)，情感最容易被人感知和留有印象，本文從圖形語言的角度入手，把情感作為切入點，探討圖形語言與公益信息、圖形語言與情感的相互關(guān)系，豐富和完善圖形語言表達(dá)。繪畫性圖形語言作為圖形語言的一個分支，具有獨特的畫面表現(xiàn)力和藝術(shù)感染力，易與觀者在視覺上產(chǎn)生互動，在情感上進(jìn)行交流，論文在講述了平面公益廣告、圖形語言、情感間相互關(guān)系的基礎(chǔ)上，重點挖掘繪畫性圖形語言的設(shè)計表現(xiàn)，探討具有一定感召力、影響力的繪畫性圖形語言，并將其情感特征和形式表現(xiàn)，應(yīng)用在平面公益廣告圖形語言的設(shè)計表現(xiàn)中。從情感和形式兩方面促進(jìn)觀者與平面公益廣告所表達(dá)的圖形語言達(dá)到共鳴，最終有利于公眾的長遠(yuǎn)利益。 平面公益廣告中圖形語言的設(shè)計表現(xiàn)很豐富，我們應(yīng)該探求更優(yōu)化的、個性化的形式來表現(xiàn)公益主題，孜孜不倦地進(jìn)行分析研究，，使之寓教于樂，促進(jìn)社會更好的發(fā)展。
[Abstract]:The public service advertisement pays close attention to the social public interest, propagates and educates in the form language which is easy to understand, causes the viewer to receive the influence, then enhances the social public morals consciousness. It reflects the people's ideological consciousness and moral level, and plays an important role in advocating and maintaining harmonious relations in all aspects, which has attracted more and more people's attention. Nowadays, there are a variety of media used to spread public information, but the role and status of print public service advertisement can not be ignored. As an important element of graphic public service advertisement, the expression of graphic is not inflexible. The language it presents should have a certain sense of visual beauty and conform to the aesthetic taste of modern people. And the change of generation at any time has corresponding changes in form, which is more conducive to moving people's hearts, attracting people's attention, making the viewer naturally attracted by the graphic language in the plane public service advertisement, and playing a guiding and enlightening effect. Dissemination of public information. The essence of planar public service advertisement is to respect and guide things in emotion, and emotion is the most easily perceived and left impression. This paper starts with the angle of graphic language, takes emotion as the breakthrough point, and probes into the graphic language and public welfare information. The relationship between graphic language and emotion enriches and perfects the expression of graphic language. Drawing graphic language, as a branch of graphic language, has a unique picture expression and artistic appeal, easy to interact with the viewer in the visual, emotional communication, the paper describes the plane public service advertising, graphic language, On the basis of the relationship between emotions, this paper focuses on the design performance of drawing graphic language, discusses the drawing graphic language with certain appeal and influence, and expresses its emotional characteristics and forms. It is applied in graphic language design of graphic public service advertisement. The graphic language expressed by the viewer and the plane public service advertisement can be resonated in terms of emotion and form, which is beneficial to the long-term interests of the public. The graphic language design in the plane public service advertisement is very rich, we should look for the more optimized, the individualized form to express the public welfare theme, diligently carries on the analysis research diligently, causes the education to live in the joy, promotes the society to develop better.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳輝興;;中國公益廣告研究述評:1991-2006[J];廣告大觀(理論版);2007年06期

本文編號：2298018