晚清外銷畫(huà)與深圳大芬村繪畫(huà)相比較看中國(guó)商業(yè)繪畫(huà)的發(fā)展與變化
發(fā)布時(shí)間：2018-08-16 15:53
【摘要】：所謂商業(yè)繪畫(huà)又稱“商品畫(huà)”，是大眾對(duì)廉價(jià)藝術(shù)品的俗稱。甚至，“商品畫(huà)”一度成為沒(méi)有學(xué)術(shù)性，只能滿足普通大眾消費(fèi)需求的“行畫(huà)”的代名詞。行畫(huà)起源于韓國(guó)的商品油畫(huà)，傳與香港稱韓畫(huà)，后傳入中國(guó)大陸以廣東最初稱為行畫(huà)，目前主要分布在深圳大芬村，浙江義烏，山東青島，福建廈門和莆田等幾個(gè)地區(qū)。它的種類包括油畫(huà)國(guó)畫(huà)，裝飾畫(huà)等各種繪畫(huà)形式，銷售方式主要依靠成批流水線加工生產(chǎn)出口貿(mào)易或者對(duì)內(nèi)銷售。我認(rèn)為晚清的外銷畫(huà)也是屬于商品畫(huà)的一種，并且是早期商品畫(huà)的具有典型性的案例，而大芬村的商品畫(huà)則是當(dāng)今我國(guó)商品畫(huà)最為聚集，最為典型的集散地，所以這兩者存在繼承和發(fā)展的關(guān)系，有究的可能性。 通過(guò)調(diào)查目前我國(guó)商業(yè)繪畫(huà)的發(fā)展?fàn)顩r，了解到商業(yè)繪畫(huà)的發(fā)展一直處于混亂模式，沒(méi)有有效的機(jī)制，造成了全民對(duì)繪畫(huà)的模糊認(rèn)識(shí)，，所以對(duì)商業(yè)繪畫(huà)的研究具有迫切性和必要性。 因?yàn)檠芯糠秶ㄔ谕砬宓耐怃N畫(huà)和深圳的大芬村繪畫(huà)，晚清時(shí)期的外銷畫(huà)尚有一些資料可以借鑒，大芬村的繪畫(huà)可以滿足現(xiàn)場(chǎng)考察調(diào)研的要求，所以方便的研究條件為論文寫(xiě)作提供了基礎(chǔ)，也大大提高了研究的可行性。 通過(guò)社會(huì)實(shí)際調(diào)查、歷史文獻(xiàn)研究、概念分析和對(duì)比研究的方法來(lái)當(dāng)作論文的手段進(jìn)行研究。努力發(fā)現(xiàn)中國(guó)商業(yè)繪畫(huà)的發(fā)展趨勢(shì)；通過(guò)對(duì)商業(yè)繪畫(huà)發(fā)展的分析，進(jìn)一步把商業(yè)繪畫(huà)和純繪畫(huà)有所區(qū)分，一方面促進(jìn)商業(yè)繪畫(huà)的良性發(fā)展，另一方面促進(jìn)純繪畫(huà)的更好發(fā)展；通過(guò)實(shí)際調(diào)查和研究的方法，總結(jié)繪畫(huà)和普通民眾的關(guān)系，讓繪畫(huà)走進(jìn)普通人民，普及大眾的審美。再者由于現(xiàn)階段各大美術(shù)院校在課程教學(xué)中對(duì)市場(chǎng)分析的不足，因此，研究商業(yè)繪畫(huà)的發(fā)展歷程業(yè)直接為商業(yè)繪畫(huà)教學(xué)提供研究方法和理論參考。
[Abstract]:The so-called commercial painting, also known as "commodity painting," is a popular name for cheap art. Even, "commodity painting" once became a synonym for "line painting", which could only satisfy the needs of the general public. The line painting originated from South Korea's commodity oil painting, spread with Hong Kong and called Korean painting, and was later introduced to mainland China as "line painting" in Guangdong. At present, it is mainly distributed in Shenzhen Dafen Village, Zhejiang Yiwu, Shandong, Qingdao, Fujian, Xiamen, Putian and other regions. Its types include oil painting, decorative painting and other forms of painting, sales mainly rely on batch assembly line processing to produce export trade or internal sales. I think that the export painting of the late Qing Dynasty is also a kind of commodity painting, and it is a typical case of the early commodity painting, while the commodity painting of Dafen Village is the most concentrated and the most typical distribution center of the commodity painting in our country today. So there is a relationship between inheritance and development, there is the possibility of investigation. By investigating the current situation of the development of commercial painting in our country, we know that the development of commercial painting has been in a chaotic pattern and there is no effective mechanism, which has resulted in a vague understanding of painting by the whole people. Therefore, the study of commercial painting is urgent and necessary. Because the scope of the study is fixed in the late Qing Dynasty and in Shenzhen's Dafen Village painting, there are still some materials to be used for reference in the late Qing Dynasty. The Dafen Village painting can meet the requirements of on-the-spot investigation and investigation. So the convenient research condition provides the foundation for the thesis writing and greatly improves the feasibility of the research. Through the methods of social investigation, historical literature research, conceptual analysis and comparative study, this paper is used as a means of research. Through the analysis of the development of commercial painting, we can further distinguish commercial painting from pure painting, on the one hand, promote the benign development of commercial painting, on the other hand, promote the better development of pure painting; Through the method of actual investigation and research, this paper summarizes the relationship between painting and ordinary people, lets painting enter ordinary people and popularizes popular aesthetics. Furthermore, due to the lack of market analysis in the course teaching of art colleges at this stage, the study of the development of commercial painting industry directly provides research methods and theoretical reference for the teaching of commercial painting.
【學(xué)位授予單位】：西安美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J209.2
本文編號(hào)：2186452
[Abstract]:The so-called commercial painting, also known as "commodity painting," is a popular name for cheap art. Even, "commodity painting" once became a synonym for "line painting", which could only satisfy the needs of the general public. The line painting originated from South Korea's commodity oil painting, spread with Hong Kong and called Korean painting, and was later introduced to mainland China as "line painting" in Guangdong. At present, it is mainly distributed in Shenzhen Dafen Village, Zhejiang Yiwu, Shandong, Qingdao, Fujian, Xiamen, Putian and other regions. Its types include oil painting, decorative painting and other forms of painting, sales mainly rely on batch assembly line processing to produce export trade or internal sales. I think that the export painting of the late Qing Dynasty is also a kind of commodity painting, and it is a typical case of the early commodity painting, while the commodity painting of Dafen Village is the most concentrated and the most typical distribution center of the commodity painting in our country today. So there is a relationship between inheritance and development, there is the possibility of investigation. By investigating the current situation of the development of commercial painting in our country, we know that the development of commercial painting has been in a chaotic pattern and there is no effective mechanism, which has resulted in a vague understanding of painting by the whole people. Therefore, the study of commercial painting is urgent and necessary. Because the scope of the study is fixed in the late Qing Dynasty and in Shenzhen's Dafen Village painting, there are still some materials to be used for reference in the late Qing Dynasty. The Dafen Village painting can meet the requirements of on-the-spot investigation and investigation. So the convenient research condition provides the foundation for the thesis writing and greatly improves the feasibility of the research. Through the methods of social investigation, historical literature research, conceptual analysis and comparative study, this paper is used as a means of research. Through the analysis of the development of commercial painting, we can further distinguish commercial painting from pure painting, on the one hand, promote the benign development of commercial painting, on the other hand, promote the better development of pure painting; Through the method of actual investigation and research, this paper summarizes the relationship between painting and ordinary people, lets painting enter ordinary people and popularizes popular aesthetics. Furthermore, due to the lack of market analysis in the course teaching of art colleges at this stage, the study of the development of commercial painting industry directly provides research methods and theoretical reference for the teaching of commercial painting.
【學(xué)位授予單位】：西安美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J209.2
【參考文獻(xiàn)】
相關(guān)期刊論文 前3條
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本文編號(hào)：2186452
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