發(fā)布時間：2018-08-06 12:47

【摘要】：目的以當前的消費理念為背景,研究互動型食品包裝的設計原則與方法。方法對受眾與消費者不同的消費層次進行分析,在遵循普通食品包裝設計規(guī)范基礎上,創(chuàng)新性地從包裝互動性、趣味性和衍生性角度出發(fā),將互動型設計理念與食品包裝設計相結合,達到設計目的。結論從包裝市場消費趨勢與互動型包裝創(chuàng)新性的角度來看,互動型設計在食品包裝設計領域中的發(fā)展前景十分可觀,其設計的創(chuàng)新層面不僅體現(xiàn)在多變化、多互動的盒型設計,更體現(xiàn)在對當今多元化的大眾消費理念的理解。
[Abstract]:Objective to study the design principles and methods of interactive food packaging under the background of current consumption concept. Methods the different consumption levels of audience and consumers were analyzed. On the basis of the general food packaging design standard, the packaging interaction, interest and derivation were innovatively started from the point of view of packaging interaction, interest and derivation. The interactive design concept is combined with the food packaging design to achieve the purpose of the design. Conclusion from the point of view of consumption trend of packaging market and innovation of interactive packaging, the development prospect of interactive design in the field of food packaging design is very considerable. The innovative level of its design is not only reflected in the box design with many changes and interactions. More reflected in the diversification of the concept of mass consumption of today's understanding.
【作者單位】： 天津理工大學;
【分類號】：TB482
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本文編號：2167785