發(fā)布時間：2018-07-01 15:52

  本文選題：公益旅游 + 動力機制��； 參考：《西南大學(xué)》2014年碩士論文

【摘要】：隨著生活水平的提高,人們的主體意識、自主觀念明顯增強,越來越多的人愿意為社會、為他人提供力所能及的幫助。在此背景下,公益旅游應(yīng)運而生。作為一種不同于大眾旅游的新興旅游方式,公益旅游不僅能讓旅游者實現(xiàn)觀光、休閑、度假等目的,而且能在不給當(dāng)?shù)丨h(huán)境及社區(qū)帶來負面影響的前提下,幫助當(dāng)?shù)厣鐓^(qū)的發(fā)展。這種具有互動性、公益性、生態(tài)性、深度體驗性的旅游方式能夠創(chuàng)造多重價值,是真正可持續(xù)的旅游方式。弄清公益旅游發(fā)展的動力機制,是確保其健康發(fā)展的基礎(chǔ)。 本文通過對影響公益旅游發(fā)展動力的維度進行分析,設(shè)計出公益旅游發(fā)展動力的測量量表,構(gòu)建出公益旅游發(fā)展動力機制的結(jié)構(gòu)方程模型。通過問卷調(diào)查獲取數(shù)據(jù),運用SPSS19.0、 LISREL8.70等分析軟件,以樣本協(xié)方差矩陣為基礎(chǔ),采用最大似然法進行估計,通過驗證性因子分析進行整體測量模型檢驗；在此基礎(chǔ)上,再進行結(jié)構(gòu)模型檢驗。根據(jù)擬合結(jié)果對模型進行修正和再檢驗,最后獲得公益旅游發(fā)展動力機制的理論模型。 通過研究,獲得以下結(jié)論： (1)公益旅游發(fā)展動力的影響維度由公益旅游感知價值、公益旅游動機、公益旅游需求、公益旅游中介、公益旅游支持等5個維度構(gòu)成。 (2)公益旅游目的地形象對公益旅游發(fā)展動力不存在影響效應(yīng)。 (3)公益旅游感知價值和公益旅游動機對公益旅游發(fā)展動力有直接顯著影響,公益旅游需求、支持、中介對公益旅游發(fā)展動力產(chǎn)生間接影響。 (4)基于對研究結(jié)果的分析,提出以下建議：提升游客對公益旅游的感知價值；健全公益旅游中介,充分發(fā)揮保障作用；大力培育公益旅游支持環(huán)境,刺激公益旅游需求。
[Abstract]:With the improvement of living standard, people's consciousness of subject and concept of autonomy are obviously strengthened. More and more people are willing to provide help to the society and others as much as they can. In this context, public interest tourism came into being. As a new tourism mode different from mass tourism, public tourism not only enables tourists to achieve the goals of sightseeing, leisure and vacation, but also can not bring negative impact to local environment and community. Help the development of local communities. This interactive, commonweal, ecological, and in-depth experience of tourism can create multiple values, is a truly sustainable mode of tourism. To make clear the motive mechanism of the development of public interest tourism is the basis to ensure its healthy development. Based on the analysis of the dimensions that influence the development of public interest tourism, this paper designs the measurement scale of the development power of public welfare tourism, and constructs the structural equation model of the dynamic mechanism of the development of public welfare tourism. Using SPSS 19.0, LISREL8.70 and other analysis software, using sample covariance matrix as the basis, using the maximum likelihood method to estimate, and validating factor analysis to test the overall measurement model. Then the structural model is tested. According to the fitting results, the model is revised and re-examined, and the theoretical model of the dynamic mechanism of the development of public interest tourism is obtained. Through the research, the following conclusions are obtained: (1) the influence dimension of the development power of the public welfare tourism consists of the perceived value of the public welfare tourism, the motivation of the public welfare tourism, the demand of the public welfare tourism, the intermediary of the public welfare tourism. (2) the image of public interest tourism destination has no effect on the development of public welfare tourism. (3) perceived value and motivation of public interest tourism have no effect on public interest tourism. Development dynamics have a direct and significant impact, (4) based on the analysis of the research results, the following suggestions are put forward: to enhance the perceived value of public interest tourism; to improve the public welfare tourism intermediary; Give full play to the role of protection; vigorously foster public tourism support environment, stimulate the demand for public tourism.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592;F224

【參考文獻】

相關(guān)期刊論文 前10條

1 徐文燕;;論旅行社提高顧客價值的途徑[J];商業(yè)研究;2006年20期

2 向士敏;;基于湖南省為例的大學(xué)生公益旅游特征分析[J];產(chǎn)業(yè)與科技論壇;2011年13期

3 鐘韻,彭華,鄭莘;經(jīng)濟發(fā)達地區(qū)旅游發(fā)展動力系統(tǒng)初步研究:概念、結(jié)構(gòu)、要素[J];地理科學(xué);2003年01期

4 保繼剛,龍江智;城市旅游驅(qū)動力的轉(zhuǎn)化及其實踐意義[J];地理研究;2005年02期

5 烏鐵紅;張捷;楊效忠;李文杰;張宏磊;;旅游地形象隨時間變化的感知差異——以安徽天堂寨風(fēng)景區(qū)為例[J];地理研究;2008年05期

6 李文兵;;古村落游客忠誠模型研究——基于游客感知價值及其維度視角[J];地理研究;2011年01期

7 王朝輝;陸林;夏巧云;;基于SEM的重大事件國內(nèi)游客感知價值及行為意向關(guān)系研究——2010上海世博會為例[J];地理研究;2011年04期

8 劉鳳軍,雷丙寅,王艷霞;體驗經(jīng)濟時代的消費需求及營銷戰(zhàn)略[J];中國工業(yè)經(jīng)濟;2002年08期

9 張佑印;馬耀峰;顧靜;;北京入境旅游流擴散動力機制分析[J];干旱區(qū)資源與環(huán)境;2012年01期

10 張立生;行政區(qū)域旅游發(fā)展動力機制研究[J];桂林旅游高等�？茖W(xué)校學(xué)報;2004年04期

相關(guān)博士學(xué)位論文 前2條

1 王旭科;城市旅游發(fā)展動力機制的理論與實證研究[D];天津大學(xué);2008年

2 段兆雯;鄉(xiāng)村旅游發(fā)展動力系統(tǒng)研究[D];西北農(nóng)林科技大學(xué);2012年

，

本文編號：2088277