長安區(qū)鄉(xiāng)村旅游集聚區(qū)劃分及其集群化發(fā)展研究
[Abstract]:Rural tourism cluster is a new model for the development of regional rural tourism industry. It plays an important role both in promoting the comprehensive competitiveness of rural tourism and in reforming the environment of rural tourism industry. The study of rural tourism industry agglomeration and its cluster development in Changan District is conducive to optimizing the structure and spatial structure of rural tourism industry in Changan District, and promoting the development of rural tourism industry in Changan District towards cluster formation mode. It is of practical significance to promote the leapfrog development of rural tourism and the construction of new countryside in Changan District. Using the method of theoretical analysis and empirical research, this paper takes Chang'an District of Xi'an City as the research object. Research on the division of rural tourism industry agglomeration area and cluster analysis of typical agglomeration area. (1) the paper first summarizes the current situation of rural tourism research at home and abroad, respectively from the rural tourism, On the basis of combing rural tourism agglomeration area and rural tourism cluster, the paper puts forward the concept system of rural tourism industry cluster. (2) take the rural tourism enterprises in Changan district as the monomer. By using the method of geospatial analysis, combined with the factors of traffic network, landform and administrative division, Changan district is divided into three areas: Dongda Xiangyu rural tourism agglomeration area, Luan town rural tourism agglomeration area, Wutai rural tourism agglomeration area, etc. Cuihua Mountain rural tourism agglomeration area, Wang Mang rural tourism agglomeration area and Yangzhuang rural tourism agglomeration area and other six agglomeration areas. (3) the Luan Town rural tourism agglomeration area is selected as the typical case area, and the nearest neighbor index method is used. The degree of spatial agglomeration, the characteristics of enterprise relationship network and the innovation ability of cluster are determined by social network analysis and questionnaire survey. The results show that the rural tourism industry in Luan Town agglomeration area has formed spatial agglomeration and the characteristics of rural tourism industry cluster development have been obvious. Rural tourism industry cluster is being formed. (4) according to the three characteristics of rural tourism industry cluster, the paper puts forward some countermeasures and suggestions for the cluster development of rural tourism agglomeration area in Changan district: strengthening the division of labor among enterprises in the agglomeration area; Establish perfect enterprise relationship network, accelerate cluster innovation, promote the upgrading of rural tourism industry, cultivate leading enterprises, implement brand strategy, and formulate policies to guide and encourage the cluster development of rural tourism industry.
【學(xué)位授予單位】:西北大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F592.7
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