發(fā)布時(shí)間：2018-01-14 03:05

  本文關(guān)鍵詞：我國(guó)網(wǎng)絡(luò)文學(xué)IP運(yùn)營(yíng)及轉(zhuǎn)化模式探析　出處：《出版廣角》2017年18期 　論文類型：期刊論文

  更多相關(guān)文章： 網(wǎng)絡(luò)文學(xué) IP運(yùn)營(yíng) 轉(zhuǎn)化模式

【摘要】：我國(guó)的網(wǎng)絡(luò)文學(xué)從最初的非營(yíng)利文學(xué)發(fā)展為不可忽視的文學(xué)現(xiàn)象,網(wǎng)絡(luò)文學(xué)IP逐漸形成了特有的運(yùn)營(yíng)及轉(zhuǎn)化機(jī)制。文章首先分析了我國(guó)網(wǎng)絡(luò)文學(xué)IP運(yùn)營(yíng)的現(xiàn)狀和環(huán)境,其次詳細(xì)分析了閱文集團(tuán)、中文在線集團(tuán)等網(wǎng)絡(luò)文學(xué)IP運(yùn)營(yíng)核心企業(yè)的運(yùn)營(yíng)體系及案例,最后對(duì)網(wǎng)絡(luò)文學(xué)IP運(yùn)營(yíng)的發(fā)展趨勢(shì)進(jìn)行了探析。
[Abstract]:The network literature of our country develops from the initial non-profit literature to the literary phenomenon which can not be ignored. Network literature IP has gradually formed a unique operation and transformation mechanism. Firstly, this paper analyzes the current situation and environment of the network literature IP operation in China, and then analyzes the Reading Literature Group in detail. The operation system and cases of the core enterprises of network literature IP operation, such as Chinese online Group, are analyzed. Finally, the development trend of network literature IP operation is analyzed.
【作者單位】： 中國(guó)新聞出版研究院;
【分類號(hào)】：I206.7
【正文快照】： 我國(guó)網(wǎng)絡(luò)文學(xué)從最初的免費(fèi)閱讀,歷經(jīng)20多年的發(fā)展,形成了多種收入模式與運(yùn)營(yíng)模式。近年來,網(wǎng)絡(luò)文學(xué)與IP一詞頻繁出現(xiàn),催生了很多由網(wǎng)絡(luò)文學(xué)改編的現(xiàn)象級(jí)熱門影視劇、動(dòng)漫等作品。以IP為核心的全產(chǎn)業(yè)鏈正在形成,新公司不斷涌現(xiàn),資本大量進(jìn)入,各種IP衍生產(chǎn)品層出不窮,整個(gè)行業(yè)發(fā)，

本文編號(hào)：1421715