發(fā)布時間：2018-07-01 12:53

  本文選題：旅游者罩 + “游前”旅游者罩��； 參考：《經(jīng)濟地理》2014年10期

【摘要】：以廬山風(fēng)景名勝區(qū)為研究對象,通過對旅游者的隨機抽樣問卷調(diào)查及訪談,探討了廬山旅游者罩的現(xiàn)狀、特點及影響因素。研究發(fā)現(xiàn),廬山的"游前"旅游者罩的范圍相對較小,"游中"旅游者罩的范圍較"游前"旅游者罩有較大擴展且大部分景點的滿意性知曉率均呈上升之勢,"游后"旅游者罩中絕大多數(shù)景點的最終"滿意性"知曉率均發(fā)生了不同程度的增加。"游前"、"游中"和"游后"旅游者罩的形成機制各不相同,其中潛在和"準(zhǔn)"旅游者出游前在潛在旅游區(qū)性質(zhì)、旅游者特征、社會文化積淀、旅游業(yè)動態(tài)四大因素作用下形成"游前"旅游者罩;現(xiàn)實旅游者于旅游過程中在旅游企業(yè)的經(jīng)營服務(wù)、旅游區(qū)管理部門的管理和營銷、社區(qū)居民及及其他旅游者的評價、現(xiàn)實旅游者的特征四大因素作用下形成"游中"旅游者罩;而現(xiàn)實旅游者于全部旅游行程結(jié)束后受導(dǎo)游員的推介、其他旅游者的評價、旅游者之間的旅游體驗分享、旅游者的審美發(fā)現(xiàn)及分享意愿四大因素作用下形成"游后"旅游者罩。
[Abstract]:Taking Lushan scenic spot as the research object, this paper discusses the present situation, characteristics and influencing factors of tourist cover in Lushan Mountain by random sampling questionnaire and interview. The study found that, The scope of tourist cover in Lushan is relatively small, the scope of tourist cover in "tour" is larger than that in "before tour", and the awareness rate of satisfaction of most scenic spots is on the rise. The final "satisfaction" awareness rate for most of the sites has increased to varying degrees. " The formation mechanism of tourist cover is different between "before", "in" and "after", in which potential and quasi-tourists are in the nature of potential tourist area, tourist characteristics, social and cultural accumulation, Under the action of four major factors of tourism dynamic, the tourist cover is formed; the management and marketing of tourism enterprises, the management and marketing of tourist area management department, the evaluation of community residents and other tourists, the operation and service of tourist enterprises in the process of tourism, and the evaluation of community residents and other tourists, Under the action of four factors, the reality tourists form the "tour" tourist cover, while the reality tourists are recommended by the tour guides after the end of all the travel trips, other tourists' evaluation, and the tourism experience sharing among the tourists. The tourists'aesthetic discovery and sharing desire form the "post-tour" tourist cover.
【作者單位】： 江西財經(jīng)大學(xué)旅游與城市管理學(xué)院;中南林業(yè)科技大學(xué)旅游學(xué)院;江西旅游商貿(mào)職業(yè)學(xué)院旅游分院;
【基金】：國家自然科學(xué)基金項目(41261111)
【分類號】：F592.7

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