發(fā)布時間：2018-07-01 14:43

  本文選題：拓展旅游 + 旅游市場開發(fā)�。� 參考：《東南大學》2016年碩士論文

【摘要】：拓展旅游是指團體旅游者在進行傳統(tǒng)旅游活動的過程中能夠以全體成員為基礎(chǔ)經(jīng)“教練”指導,更多地參與體驗,進而使個人及整個團體在心理上獲得一定成長的旅游活動。它既具備旅游的本質(zhì)特征,即愉悅性、異地性及暫時性,又具有拓展訓練的特征,包括功能性、團體性及經(jīng)“教練”指導后的強體驗性,作為一種新興的旅游形式近些年受到了廣泛關(guān)注和迅猛發(fā)展。拓展旅游可以分成動態(tài)拓展旅游和靜態(tài)拓展旅游。動態(tài)拓展旅游主要在拓展訓練的基礎(chǔ)上發(fā)展而成,與靜態(tài)拓展旅游相比,進行此項活動需要旅游者進行大量的身體運動,整體氛圍更傾向于熱鬧、活躍。動態(tài)拓展旅游又可以分成“以拓展訓練為主,傳統(tǒng)旅游活動為輔”和“以傳統(tǒng)旅游活動為主,拓展訓練為輔”兩種形式。目前南京市的動態(tài)拓展旅游活動主要以拓展訓練為主,傳統(tǒng)旅游為輔,靜態(tài)拓展旅游以禪修活動為主要內(nèi)容。南京市的拓展旅游市場可細分成動態(tài)拓展旅游市場和靜態(tài)拓展旅游市場,其中動態(tài)拓展旅游市場又可以分為職業(yè)人市場、學生市場和親子市場,而以職業(yè)人市場和學生市場為主要市場；靜態(tài)拓展旅游市場受年齡、地域范圍影響小,整體范圍十分廣闊。從南京市拓展旅游的供需分析來看,項目的大眾性和需求的特殊性之間存在矛盾,不同性別、專業(yè)、性格,及身處不同企業(yè)文化的旅游者所需要的項目是不同的；場地的單一性和需求的豐富性之間存在矛盾,旅游者期望再次活動時能在不同的場地進行,期望場地周圍的旅游環(huán)境和場地的設(shè)施能更加豐富；經(jīng)營者宣傳產(chǎn)品和旅游者接收信息之間存在矛盾,宣傳主體單一導致接收方存在誤解,雙方的信息渠道不同導致信息錯漏,宣傳的信息與需求的信息存在錯位問題。針對上述矛盾可以從開發(fā)策略和保障措施兩方面來解決,開發(fā)策略包括對產(chǎn)品進行針對性的再加工,加強拓展旅游與其它旅游形式之間的整合,加強其創(chuàng)新程度；對價格進行精細化,針對不同的對象、時間段采取差別定價策略；拓展旅游經(jīng)營者要開拓各種渠道,加強與旅行社、學校、企業(yè)和網(wǎng)絡(luò)經(jīng)營商的合作；并且需要豐富促銷方式,增加廣告、推廣。保障措施包括加大政府支持,加強相關(guān)工作人員的培訓與考核,加強社會大眾對拓展旅游的支持與信任。
[Abstract]:Expanding tourism refers to the tourism activities in which group tourists can take the guidance of "coaches" as the basis of all members in the process of carrying out traditional tourism activities, and participate in more experiences so that individuals and the whole group can gain a certain degree of psychological growth in tourism activities. It not only has the essential characteristics of tourism, that is, pleasure, heterogeneity and transitory, but also has the characteristics of expanding training, including functionality, group and strong experience under the guidance of "coach". As a new form of tourism, it has received extensive attention and rapid development in recent years. Development tourism can be divided into dynamic expansion tourism and static expansion tourism. Dynamic expansion tourism is mainly developed on the basis of expansion training. Compared with static development tourism, the activity requires a lot of physical exercise of tourists, and the overall atmosphere is more lively and active. Dynamic development tourism can be divided into two forms: "to expand training mainly, traditional tourism activities to supplement" and "traditional tourism activities to expand training auxiliary" two forms. At present, the dynamic expansion of tourism activities in Nanjing is mainly based on expansion training, supplemented by traditional tourism, and static expansion tourism is mainly composed of meditation activities. Nanjing's expanding tourism market can be subdivided into dynamic tourism market and static tourism market, in which the dynamic expansion of tourism market can be divided into professional market, student market and parent-child market. The main market is the professional market and the student market; the static expansion of the tourism market is influenced by age, the regional scope is small, and the overall scope is very broad. From the analysis of the supply and demand of tourism in Nanjing, there is a contradiction between the popularity of the project and the particularity of the demand. Different gender, specialty, personality, and tourists in different corporate culture need different projects; There is a contradiction between the uniqueness of the venue and the richness of the demand. Tourists expect to be able to carry out the activities again in different venues, and expect the tourism environment and facilities around the venue to be more abundant. There are contradictions between the operator's propaganda products and tourists' receiving information, the single subject of propaganda leads to misunderstanding of the receiver, the difference of the information channels between the two sides leads to the mismatch of the information, and the mismatch between the propagandized information and the information needed. The above contradiction can be solved from the two aspects of development strategy and safeguard measure. The development strategy includes reprocessing the product, strengthening the integration between tourism and other forms of tourism, and strengthening the degree of innovation. The price should be refined, and different pricing strategies should be adopted for different objects and time periods; tourism operators should open up various channels and strengthen cooperation with travel agencies, schools, enterprises and network operators; and they needed rich promotion methods. Increase advertising and promotion. Security measures include increasing government support, strengthening the training and assessment of relevant staff, and strengthening public support and trust in tourism development.
【學位授予單位】：東南大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F592.7

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