發(fā)布時間：2018-11-23 17:06

【摘要】：近年來,我國中小企業(yè)發(fā)展迅速,其總量已占我國企業(yè)總數(shù)的90%以上,在國民經(jīng)濟(jì)和外貿(mào)出口中都占有重要地位,而其中外貿(mào)型中小企業(yè)占中小企業(yè)絕大部分,但是在當(dāng)前日益劇烈的市場競爭面前,因外部原材料價格和人工成本大幅上漲、人民幣升值、外需不足、國外貿(mào)易保護(hù)主義加劇等不利因素以及中小企業(yè)自身管理水平和技術(shù)水平的限制給我國中小企業(yè)出口造成了前所未有的困難。對于產(chǎn)業(yè)集群內(nèi)的外貿(mào)型中小企業(yè)而言,雖然受產(chǎn)業(yè)集聚效應(yīng)的影響貿(mào)易狀況有所好轉(zhuǎn),但仍面臨著巨大的挑戰(zhàn)與威脅,面對日益嚴(yán)峻的國際市場環(huán)境,要求我國中小企業(yè)要同時具備快速靈敏的應(yīng)變能力、較高的抗風(fēng)險能力以及立足于國際市場的競爭優(yōu)勢,但對于我國單個的中小企業(yè)而言,短期內(nèi)無疑是不可能的。因此,亟需找出一條解決之路,來破解困擾中小企業(yè)的外貿(mào)困局。 本文以外貿(mào)型中小企業(yè)為研究對象,重點(diǎn)研究了通過構(gòu)建戰(zhàn)略聯(lián)盟的方式解決其外貿(mào)困局的問題。本文首先對外貿(mào)型中小企業(yè)戰(zhàn)略聯(lián)盟進(jìn)行概述并論述了其構(gòu)建機(jī)制,然后通過海寧市中小皮革企業(yè)的案例對以構(gòu)建戰(zhàn)略聯(lián)盟的方式解決中小企業(yè)外貿(mào)困局的問題具體分析：主要包括海寧市中小皮革企業(yè)發(fā)展現(xiàn)狀、構(gòu)建戰(zhàn)略聯(lián)盟的可行性、戰(zhàn)略聯(lián)盟的構(gòu)建路徑、聯(lián)盟的發(fā)展重點(diǎn)和方向四部分內(nèi)容。并對政府政策提出了幾點(diǎn)建議。這項(xiàng)研究對推動我國外貿(mào)型中小企業(yè)、產(chǎn)業(yè)集群的發(fā)展,推進(jìn)戰(zhàn)略聯(lián)盟的進(jìn)程,保障我國外貿(mào)型中小企業(yè)乃至整個中小企業(yè)的健康有序的發(fā)展,都有著重要的現(xiàn)實(shí)意義。通過本文的研究期望能對我國外貿(mào)型中小企業(yè)未來的發(fā)展戰(zhàn)略、發(fā)展路徑及發(fā)展方向起到一定的指導(dǎo)作用。
[Abstract]:In recent years, the small and medium-sized enterprises of our country have developed rapidly, their total amount has accounted for more than 90% of the total number of enterprises in our country, which plays an important role in the national economy and foreign trade export, and the foreign trade type small and medium-sized enterprises account for the majority of the small and medium-sized enterprises. However, in the face of increasingly fierce market competition, due to the sharp rise in the price of external raw materials and labour costs, the appreciation of the RMB has led to a shortage of external demand. The unfavorable factors such as the intensification of foreign trade protectionism and the restriction of the management level and technical level of small and medium-sized enterprises have caused unprecedented difficulties to the export of small and medium-sized enterprises in our country. For the small and medium-sized foreign trade enterprises in the industrial cluster, although the trade situation has improved due to the effect of industrial agglomeration, they are still facing enormous challenges and threats, and facing the increasingly severe international market environment. The small and medium-sized enterprises of our country are required to have the ability of quick and sensitive response, the ability to resist risks and the competitive advantage based on the international market at the same time, but it is no doubt impossible for a single small and medium-sized enterprise in our country in the short term. Therefore, there is an urgent need to find a way to solve the problem of small and medium-sized enterprises. In this paper, the foreign trade small and medium-sized enterprises as the research object, focused on the strategic alliance through the way to solve their foreign trade difficulties. This paper first summarizes the strategic alliance of small and medium-sized foreign trade enterprises and discusses its construction mechanism. Then through the case of small and medium-sized leather enterprises in Haining City to solve the foreign trade difficulties of small and medium-sized enterprises in the form of strategic alliance, the paper analyzes the specific problems: mainly including the current situation of the development of small and medium-sized leather enterprises in Haining City, the feasibility of building strategic alliance. Strategic alliance construction path, alliance development focus and direction of four parts. And put forward a few suggestions to the government policy. This study is of great practical significance to promote the development of foreign trade SMEs and industrial clusters, to promote the process of strategic alliance, and to ensure the healthy and orderly development of China's foreign trade SMEs and even the whole small and medium-sized enterprises. The research in this paper is expected to play a guiding role in the future development strategy, development path and development direction of China's foreign trade small and medium-sized enterprises.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F752.6;F272;F276.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 顏光華,嚴(yán)勇;企業(yè)戰(zhàn)略聯(lián)盟及其在我國企業(yè)的應(yīng)用[J];財(cái)經(jīng)研究;1999年07期

2 向永勝;戰(zhàn)略聯(lián)盟與企業(yè)競爭優(yōu)勢探討[J];重慶工商大學(xué)學(xué)報(bào).西部經(jīng)濟(jì)論壇;2003年01期

3 楊玉秀;;關(guān)系網(wǎng)絡(luò)、社會資本與戰(zhàn)略聯(lián)盟的發(fā)展[J];湖北社會科學(xué);2010年07期

4 賈愛萍;中小企業(yè)集群區(qū)域品牌建設(shè)初探[J];北方經(jīng)貿(mào);2004年03期

5 王緝慈;地方產(chǎn)業(yè)群戰(zhàn)略[J];中國工業(yè)經(jīng)濟(jì);2002年03期

6 黃速建;劉建麗;;中國企業(yè)海外市場進(jìn)入模式選擇研究[J];中國工業(yè)經(jīng)濟(jì);2009年01期

7 劉益,李垣,杜旖丁;戰(zhàn)略聯(lián)盟模式選擇的分析框架:資源、風(fēng)險與結(jié)構(gòu)模式間關(guān)系的概念模型[J];管理工程學(xué)報(bào);2004年03期

8 李鍵;;我國中小企業(yè)戰(zhàn)略聯(lián)盟的構(gòu)建[J];甘肅農(nóng)業(yè);2006年08期

9 趙馳;周勤;汪建;;信用傾向、融資約束與中小企業(yè)成長——基于長三角工業(yè)企業(yè)的實(shí)證[J];中國工業(yè)經(jīng)濟(jì);2012年09期

10 孟憲忠;方曦;;制造型中小企業(yè)兩種戰(zhàn)略聯(lián)盟模式分析[J];哈爾濱商業(yè)大學(xué)學(xué)報(bào)(社會科學(xué)版);2009年01期

，

本文編號：2352174