本文關(guān)鍵詞：虛擬社區(qū)中成員參與的影響機(jī)制研究，由筆耕文化傳播整理發(fā)布。

虛擬社區(qū)中成員參與的影響機(jī)制研究 The Research of Participating Mechanism of Virtual Community Members

    

 新浪微博

 騰訊微博

 豆瓣

 人人網(wǎng)

摘要：

在研究前人文獻(xiàn)基礎(chǔ)上，提出虛擬社區(qū)用戶參與的理論研究模型，采用問(wèn)卷調(diào)查法對(duì)虛擬社區(qū)成員參與的影響機(jī)制進(jìn)行實(shí)證研究。研究結(jié)果表明暢快體驗(yàn)與信息共享對(duì)社區(qū)參與有顯著影響，自我效能感對(duì)社區(qū)參與既有直接的又有間接的顯著影響，社區(qū)價(jià)值和親社會(huì)價(jià)值取向間接顯著的影響著社區(qū)參與。

Abstract： 

Based on the research of previous literature,this paper puts forward the theoretical research model of virtual community members’participation and uses questionnaire investigation method to make an empirical research for the influ﹣ence mechanism of user participation in virtual communities.The results show that the sharing of information and flow expe﹣rience has significant impact on community participation;self -efficacy has direct and indirect significant impacts on com﹣munity participation;prosocial value orientation and community value have significant impact on community involvement.

  本文關(guān)鍵詞：虛擬社區(qū)中成員參與的影響機(jī)制研究，，由筆耕文化傳播整理發(fā)布。