當代婚慶旗袍的紋樣設計研究與實踐
發(fā)布時間：2019-06-10 13:37
【摘要】：本次設計的題目是“當代婚慶旗袍的紋樣設計研究與實踐”,在2013年國家文化創(chuàng)新工程項目(13086012-B)的背景下,以現代數碼仿真彩色絲織技術為依托,設計創(chuàng)作婚慶旗袍紋樣,來滿足當代女性的審美需求。本實踐分為兩種風格的十件旗袍紋樣設計,讓婚慶旗袍能夠展現新的魅力,改變人們不想穿、不敢穿旗袍的想法,提升民族服飾的文化性。需求調研報告,根據婚慶旗袍的創(chuàng)新紋樣設計,對市場中現有婚禮服品牌的旗袍紋樣進行調研,重點對原創(chuàng)婚禮服定制和傳統(tǒng)成衣旗袍的紋樣進行研究,通過實體門店走訪、客戶推介會、網店瀏覽以及文獻資料查閱等進行當代婚慶旗袍紋樣調研,發(fā)現市場上的婚慶旗袍紋樣題材陳舊、色彩單一,已遠遠不能滿足人們個性化、情感性的需求�？偨Y出市場上婚慶旗袍目前存在的問題,提出將婚慶旗袍的紋樣進行豐富性、獨特性、多場合設計的新需求。需求調研分析為本設計提供了創(chuàng)意切入點,將婚慶旗袍的紋樣按照一定風格傾向進行設計。文獻研究報告,根據婚慶旗袍紋樣設計風格的要求,對婚慶旗袍的相關文獻進行研究,通過翻閱書籍和梳理文獻,重點對婚慶旗袍紋樣的風格、藝術表現手法以及工藝制作進行研究,總結出婚慶旗袍紋樣設計的風格組成內容,提煉出紋樣設計的藝術表現手法,發(fā)現織錦工藝應用與婚慶旗袍的可行性和穩(wěn)定性,為婚慶旗袍紋樣設計提供理論支持。設計過程報告,根據婚慶旗袍紋樣傳承“紋”化和多場合設計的理念,審美性、適應性和個性化原則的要求,界定為傳統(tǒng)風格和時尚風格。通過對紋樣設計風格的題材選擇、造型構成和色彩配置的闡述,突出紋樣設計風格的表達。紋樣設計中以傳承與借鑒、解構與組合、裝飾與模仿的藝術表現手法,將手繪和電腦繪制的素材導入圖像處理軟件進行后期完善再設計。完成十件紋樣設計作品,以實物的形式展出,未完成旗袍縫制的,以面料小樣的形式進行展出�？偨Y報告,針對85后適婚女性對婚慶旗袍紋樣設計的審美需求為導向,以創(chuàng)新紋樣設計風格為指導,設計風格多樣、藝術表現手法不同的婚慶旗袍紋樣,改變傳統(tǒng)婚慶旗袍紋樣雷同,原創(chuàng)婚禮服定制受眾少的局面,使當代婚慶旗袍繼承發(fā)展傳統(tǒng),順應時尚潮流。
[Abstract]:The title of this design is "Research and practice of pattern Design of Contemporary wedding cheongsam". Under the background of 2013 National Cultural Innovation Project (13086012 / B), it is based on modern digital simulation color silk weaving technology. Design and create wedding cheongsam patterns to meet the aesthetic needs of contemporary women. This practice is divided into two styles of ten pieces of cheongsam pattern design, so that wedding cheongsam can show new charm, change the idea that people do not want to wear cheongsam, dare not wear cheongsam, and enhance the cultural nature of national clothing. The demand research report, according to the innovative pattern design of wedding cheongsam, carries on the investigation to the cheongsam pattern of the existing wedding dress brand in the market, focuses on the original wedding dress customization and the traditional ready-to-wear cheongsam pattern research, through the physical store visit, Customer promotion meeting, online store browsing and literature review of contemporary wedding cheongsam pattern research, found that the market wedding cheongsam pattern theme is old, color is single, has been far from meeting the personalized and emotional needs of people. This paper summarizes the existing problems of wedding cheongsam in the market, and puts forward the new demand of richness, uniqueness and multi-occasion design of wedding cheongsam. Demand research and analysis provides a creative entry point for this design, and designs the patterns of wedding cheongsam according to a certain style tendency. According to the requirements of the design style of wedding cheongsam, this paper studies the relevant literature of wedding cheongsam, and focuses on the style of wedding cheongsam through reading books and combing the literature. The artistic expression technique and the craft production are studied, the style composition content of the wedding cheongsam pattern design is summarized, the artistic expression technique of the wedding cheongsam design is extracted, and the feasibility and stability of the tapestry craft application and the wedding cheongsam design are found. It provides theoretical support for the design of cheongsam pattern for wedding. According to the concept of "tattooing" and multi-occasion design, the design process report is defined as traditional style and fashion style according to the requirements of aesthetic, adaptability and personalized principles. Through the theme selection, modeling composition and color configuration of pattern design style, the expression of pattern design style is highlighted. In the pattern design, with the artistic expression of inheritance and reference, Decoration and combination, decoration and imitation, the materials drawn by hand and computer are introduced into the image processing software for later improvement and redesign. Complete ten pattern design works, in the form of objects, unfinished cheongsam sewing, in the form of fabric samples for display. The summary report aims at the aesthetic demand of marriage cheongsam pattern design for married women after 85. under the guidance of innovative pattern design style, the wedding cheongsam pattern with various design styles and different artistic expression techniques is guided by the aesthetic demand of marriage cheongsam pattern design, which is guided by innovative pattern design style and different artistic expression techniques. Change the traditional wedding cheongsam pattern is the same, the original wedding dress custom audience small situation, so that the contemporary wedding cheongsam inherits the development tradition, conforms to the fashion trend.
【學位授予單位】：浙江理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J523.5
本文編號：2496494
[Abstract]:The title of this design is "Research and practice of pattern Design of Contemporary wedding cheongsam". Under the background of 2013 National Cultural Innovation Project (13086012 / B), it is based on modern digital simulation color silk weaving technology. Design and create wedding cheongsam patterns to meet the aesthetic needs of contemporary women. This practice is divided into two styles of ten pieces of cheongsam pattern design, so that wedding cheongsam can show new charm, change the idea that people do not want to wear cheongsam, dare not wear cheongsam, and enhance the cultural nature of national clothing. The demand research report, according to the innovative pattern design of wedding cheongsam, carries on the investigation to the cheongsam pattern of the existing wedding dress brand in the market, focuses on the original wedding dress customization and the traditional ready-to-wear cheongsam pattern research, through the physical store visit, Customer promotion meeting, online store browsing and literature review of contemporary wedding cheongsam pattern research, found that the market wedding cheongsam pattern theme is old, color is single, has been far from meeting the personalized and emotional needs of people. This paper summarizes the existing problems of wedding cheongsam in the market, and puts forward the new demand of richness, uniqueness and multi-occasion design of wedding cheongsam. Demand research and analysis provides a creative entry point for this design, and designs the patterns of wedding cheongsam according to a certain style tendency. According to the requirements of the design style of wedding cheongsam, this paper studies the relevant literature of wedding cheongsam, and focuses on the style of wedding cheongsam through reading books and combing the literature. The artistic expression technique and the craft production are studied, the style composition content of the wedding cheongsam pattern design is summarized, the artistic expression technique of the wedding cheongsam design is extracted, and the feasibility and stability of the tapestry craft application and the wedding cheongsam design are found. It provides theoretical support for the design of cheongsam pattern for wedding. According to the concept of "tattooing" and multi-occasion design, the design process report is defined as traditional style and fashion style according to the requirements of aesthetic, adaptability and personalized principles. Through the theme selection, modeling composition and color configuration of pattern design style, the expression of pattern design style is highlighted. In the pattern design, with the artistic expression of inheritance and reference, Decoration and combination, decoration and imitation, the materials drawn by hand and computer are introduced into the image processing software for later improvement and redesign. Complete ten pattern design works, in the form of objects, unfinished cheongsam sewing, in the form of fabric samples for display. The summary report aims at the aesthetic demand of marriage cheongsam pattern design for married women after 85. under the guidance of innovative pattern design style, the wedding cheongsam pattern with various design styles and different artistic expression techniques is guided by the aesthetic demand of marriage cheongsam pattern design, which is guided by innovative pattern design style and different artistic expression techniques. Change the traditional wedding cheongsam pattern is the same, the original wedding dress custom audience small situation, so that the contemporary wedding cheongsam inherits the development tradition, conforms to the fashion trend.
【學位授予單位】：浙江理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J523.5
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