合作原則在商務(wù)談判中的應(yīng)用研究
發(fā)布時(shí)間:2025-02-08 18:40
現(xiàn)代經(jīng)濟(jì)的迅速發(fā)展,貿(mào)易的日益繁榮,使各國間的聯(lián)系越來越密切。近年來,尤其是中國加入世界貿(mào)易組織之后,改革開放的程度也日益的加深。中國與其他國家之間的商貿(mào)往來日益頻繁。在貿(mào)易的過程中,貿(mào)易雙方既有合作的一面,又有沖突的一面,因此商務(wù)談判在貿(mào)易實(shí)務(wù)中占據(jù)了非常重要的地位。商務(wù)談判是借助語言這一媒介來實(shí)現(xiàn)的,在本質(zhì)上是一種運(yùn)用語言進(jìn)行的經(jīng)濟(jì)活動(dòng)。所以,商務(wù)談判的成功與否在一定程度上依賴于語言的運(yùn)用。合作原則作為一個(gè)重要的會(huì)話原則,在商務(wù)談判中也占據(jù)了重要的地位。 本論文從語用學(xué)的角度出發(fā),利用合作原則這一非常重要的語用原則來闡釋語用策略對(duì)商務(wù)談判的影響。合作原則是美國著名的哲學(xué)家格賴斯在60年代末提出的,這一原則對(duì)于會(huì)話中意義的理解起著非常重要的作用。根據(jù)合作原則的要求,在所有的語言交際中,說話人與聽話人首先必須得有意愿去合作,這樣會(huì)話才能繼續(xù)進(jìn)行。在實(shí)際的言語交際過程中,會(huì)話交談之所以能持續(xù)地、有意義地進(jìn)行下去,最終實(shí)現(xiàn)言語交際的目的,也是基于這種會(huì)話合作的默契和意愿。但并不是所有的會(huì)話參與者都能嚴(yán)格的按照合作原則各個(gè)準(zhǔn)則的要求。在很多情況下,為了能夠達(dá)到自己的交際目的,會(huì)話參與者很有...
【文章頁數(shù)】:82 頁
【學(xué)位級(jí)別】:碩士
【文章目錄】:
摘要
Abstract
Contents
Introduction
Chapter I Literature Review
1. A Brief Survey of Cooperative Principle
2. Business Negotiation and its Characteristics
Chapter ⅡObservation of Cooperative Principle in Business Negotiation
1. Maxim of Quality
2. Maxim of Quantity
3. Maxim of Relevance
4. Maxim of Manner
Chapter Ⅲ Violation of the Maxims of Cooperative Principle in Business Negotiation and the Conversational Implicature
1. Maxim of Quality
2. Maxim of Quantity
3. Maxim of Relevance
4. Maxim of Manner
5. Violation of Combination of Four Maxims
Chapter Ⅳ Strategies in Business Negotiation Based on the Violation of the Maxims of Cooperative Principe
1. Being Silent
2. Being Humorous
3. Using Euphemisms
4. Changing the Uncertainty into Your Advantage
Conclusion
Bibliography
Acknowledgements
攻讀學(xué)位期間發(fā)表論文以及參加科研情況
本文編號(hào):4031806
【文章頁數(shù)】:82 頁
【學(xué)位級(jí)別】:碩士
【文章目錄】:
摘要
Abstract
Contents
Introduction
Chapter I Literature Review
1. A Brief Survey of Cooperative Principle
2. Business Negotiation and its Characteristics
Chapter ⅡObservation of Cooperative Principle in Business Negotiation
1. Maxim of Quality
2. Maxim of Quantity
3. Maxim of Relevance
4. Maxim of Manner
Chapter Ⅲ Violation of the Maxims of Cooperative Principle in Business Negotiation and the Conversational Implicature
1. Maxim of Quality
2. Maxim of Quantity
3. Maxim of Relevance
4. Maxim of Manner
5. Violation of Combination of Four Maxims
Chapter Ⅳ Strategies in Business Negotiation Based on the Violation of the Maxims of Cooperative Principe
1. Being Silent
2. Being Humorous
3. Using Euphemisms
4. Changing the Uncertainty into Your Advantage
Conclusion
Bibliography
Acknowledgements
攻讀學(xué)位期間發(fā)表論文以及參加科研情況
本文編號(hào):4031806
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